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By fuzzynormal · Posted
We might be surprised at how many people out there are in the hobby for, more or less, that reason. On the other hand, being truly creative at cinema and storytelling is rather elusive. That's my experience anyway. Good stories are hard to do. But, playing with tech is a gateway into this creative realm. Honing craft is part of the larger process, right? With craft, you don't need to be creative, so much as tenacious. One can be good and clean at the craft without being all that remarkable with the other stuff. Anyway, run around with Birders if you want to see the extremes between creativity and tech hoarding. Capturing "Birds In Flight" is a big goal, and for many of them (affluent retirees) they'll buy kits that are valued at 10's of thousands of dollars -- yet they struggle to understand how to make it deliver images that tell a compelling story. They latch onto tech to mitigate their creative shortcomings... something I'm guilty of too. -
Good points. The way I see it is there's a toxic feedback loop of consumerism, hype, marketing, and release cycles. The skepticism and criticisms around this is justified, but the forgotten ingredient in this whole picture is us - the people paying attention. Without us, the whole thing falls flat. I would suggest the uncomfortable truth is that the people caught up in the drama of it are either making money from it (manufacturers, dealers, influencers, etc) or are desperately trying to buy their way into making nicer images. I will be the first to admit I did this. I tried to buy gorgeous images by swallowing the myth that Canon colour science was the answer, then that 4K was the answer, then that shallow DOF was the answer. The truth was that even if someone handed me an Alexa LF I'd still have made awful looking images. Sure, there are people making great work and want to upgrade their equipment from time to time and dip into the chaos briefly, but once they've made their decision and bought something that works for them, they tune out again. These people are spending their time on lighting tutorials, getting better at pre-production and planning, learning how to improve their edits, etc. They're not watching reviews and talking online about the colour subsampling of the 120p modes of the latest 12 cameras that are rumoured to come out in the next 17 minutes. My advice to you is this - if you feel like this then take a break from the industry and try and remember why you got into this in the first place. I'll bet it wasn't because you found a deep love for reading spec sheets! -
"my mood tanks and it bleeds into the set" is a great way to express what I was thinking. I might have to steal your wording! I've had cameras I've loved to use and ones I always felt like I was struggling against, and it's definitely something that can be difficult to quantify. I suspect it's that we each have a range of priorities and preferences, and after getting used to the equipment and learning how it impacts the whole pipeline from planning through delivery and perhaps even into repeat business, the feeling we get is perhaps representative of how well it aligns with our individual preferences. It's easy to compare specs and pixel pee images, but there are lots of things that can be a complete PITA that don't show up on the brochures or technical tests. When reading your original post it felt like you want to go with the C50 and are trying to talk yourself into it / justify it. One thing that I think is underrated is the idea of the quiet workhorse. A camera that is a professional tool, does what you need without fuss, and doesn't have a lot of fanfare. For me that was the GH5 (although the colour science and AF weren't great) and now the GH7. These sorts of cameras don't grab headlines, but the fact that they're quiet workhorses rather than outlandish divas means you're able to move past the tech and concentrate on what you're shooting and the quality of the work. Canon have a very solid reputation in this regard - there's a reason they ruled the doc space for decades. One other thought.. if you don't have one already, consider buying a nice matte box. It'll help to stabilise the rig and will also make you look more impressive to clients!
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This one gets on my moobs also as does, “tell me what content you want me to make”. The latter reads to me as, “OK, I have been through everything I can think of and also copied everything everyone else has done in this genre and now I am stuck and desperate for more material. Please help”. I have been recently unsubscribing from so many YouTube channels as part of my on-going “I unsubscribe from this world of fuckwittery” lifestyle choice. -
Do I think large camera companies are out of touch? Dunno/maybe… I think most companies and people are full stop. Or at least reactive rather than proactive ie, really only act when they need to rather than choose to. Are camera companies specifically focused on the higher end of the market and have prices for such kit gone up? Yes I think so. Mainly thank phones and social media for that ‘gift’. Does any of it have any bearing on me? Nope, not really… As a business user, the cost is not that big a deal to me and if my annual tool budget cost of my turnover goes from 5 to 6%, it’s no big deal. Until fairly recently, for my specific use case, I did buy and sell far more than I would have liked and ‘suffered’ the mockery and sometimes outright abuse of various so called colleagues, in that regard (not that I really cared or it made any difference and I am still here whilst most of them are not so…) partly out of need, partly out of want. In recent times though, it’s come down to pure want that is the deciding factor. Last year for sure was pure want over need. This year I am not making a single significant change other than I’ve moved a few pieces around, bought a new relatively cheap lens last year and will be picking up a new drone this Spring as my 5 year old one flies a bit wonky after several, err…‘incidents’. I still muse over stuff from time to time and there’s a couple of things I might jump on if they ever appear but as those things do not currently exist as anything but pure speculation at best, I’m not that bothered.
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