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As far as their lighting goes, since about 2 years ago I've been seeing Aputure and Nanlite products trickle in on big film sets, I think this was bound to happen. Also IMHO I don't see a single camera company fit to take up Arri! -
Thanks fellas. I think I have worked out why I cannot get this to work and that is because I cloned the settings from Cam A to Cam B so they are identical...including file numbers...so the software is only allowing the footage to be shown as 'everything' from Camera A and THEN everything from Camera B. I went into my photo sorting software, PhotoMechanical and changed the file names and then managed to reorder everything once the material from each camera had a unique name. I will only know for sure if I reset each camera to start with say A and the other B and then C etc which is what I had previously and never had this issue before. So almost certainly me as expected 🤪 -
Let's not forget Nikon had no cine line, it was a clean buy with zero conflict of interest. Canon and Sony already have full cinema lines, so buying ARRI would create instant internal turf wars. Canon’s C-series and Sony’s VENICE would clash hard with the Alexa pipeline. At this point the wild card that makes the most sense is Apple. They could scoop ARRI up without blinking, keep it running as a prestige pro division, and then quietly bake LogC + ARRI color science straight into the iPhone Pro pipeline. Zero internal conflict, huge marketing flex, and a perfect fit with Apple’s long-term imaging strategy. -
By Tim Sewell · Posted
My understanding was that this is related to their decision to reduce their activities in the lighting and grip side of the industry, not cameras. -
They're already closing down their pro services, and no way they invest in a zero growth business when they kill their own zero growth businesses. Canon can't do it. That would be all against their ego. They and their customer base believe Canon color science is best in the world, and thats why they have 50% market share. They're like "we ain't need nobody". Sony will have a integration nightmare if they do it. Arri systems are in conflict with the whole Sony line up. Also it would be an official admission that the electronics/AV giant couldn't get the color science right and eventually had to go shopping. Nikon acquisition of RED unintentionally made this perception that its a preferred approach in Tokyo. But it isn't. Nikon had to choose between two costly options and the acquisition was cheaper. In China, its only DJI who can gain a lot with Arri reputation in its arsenal, but I don't think Germans are comfortable with giving away this German icon to Chinese. Zeiss would be the perfect owner. A German brand with enough money, so the brand stays in the country, and they're heavily invested in high end part of the cine market.
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