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    • All paid for by Pathé and everyone on the trip etched postcards home saying “Game Changer”.
    • I also posted Cam Mackeys video earlier in the thread, which shows vertical TVs showing video at 2m07s (linked to timestamp): Also at 3m55s he shows an ad for Dior that is vertical video too. I don't know the delivery resolution was and I don't think he mentioned it in the video (unless I missed it?) but he does mention the value of having extra resolution to provide sharper images to the client, so it's obviously a consideration for him and his business.
    • The vertical resolution of deliverables is only part of the equation. As I mentioned earlier in the thread, another consideration is FOV and DOF.   It's actually a crop-factor problem.  Just as it's harder to get shallow DOF on smaller sensors, a FF sensor that shoots 16:9 only has a vertical crop factor of 1.185 compared to the same sensor shooting in 3:2. Also, sometimes there isn't room to just back up:  
    • I'm pretty sure that in 1927, as photography became more accessible, all the great scientific and mathematical minds of the time converged in Paris and after a fortnight of rigorous collaboration they proved mathematically that one can, in fact, never have too many cameras.
    • You posted multiple photos of kiosks displaying photographic stills which was not relevant to the conversation at hand. Had you shown an example of 4k video being displayed vertically on topic with the current conversation I would have been interested in further discussion.  In no way did i ever say or claim to be an expert in anything so please do not put words in my mouth. I was simply sharing my experience of delivering content professionally for numerous production companies in Los Angelas and Tokyo. if you don’t find that relevant, feel free to disregard.  Funny, i was asking honestly if anyone has been delivering in vertical 4k delivery and you proceeded to interject for some reason despite having no relevant addition to the conversation. I also wonder why so many people need to respond and feel the need to play the “expert” and contribute nothing meaningful?  
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