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    • There is a tendency here to equate “I can’t afford it” or “it’s not what I need” or  “I don’t like it” to  “it’s too expensive” or “it’s useless” or “why?”. These are very different. This camera will sell - to those who can afford it and for whom it does what is wanted and who are attracted to the form factor, build and features.  Notice how it is already being mentioned in the same sentence as the Q. That is already a win for Sony. Maybe not for “us” but I suspect that buyers are certainly out there. Including potential Q buyers. I’d have been a bit tempted but I’ve recently streamlined into a non-Sony system (more on this later when the rest of the new kit arrives!). 
    • Canon's quietly building a full spectrum system: RF hybrids, Cinema EOS, bridging bodies like the R5C, and now smart hybrid lenses + the V line. Less hype, more ecosystem thinking. Nikon is I indeed in the strongest position since acquiring RED to really blow our socks off with whatever is coming. The one brand I’d like to see step up in video is Fuji. The XH2S was a strong start, would love to see that concept pushed further. I know they’ve got that Eterna GFX high end cine cam, but something in between would hit a sweet spot. 
    • I quite like the FX2 myself and but for a couple of things, came close to buildings system around it, but when it came down to it, for my needs, L Mount just had more for me at this time. I’m pretty sure that by the end of the year they (Sony) will have redeemed themselves plus if Nikon make some of the rumored moves with RED as some expect, the momentum will shift once again, as it always does. Canon seem to be the quiet one right now…
    • I don't think neither this RX or FX2 is aimed at consumer mass. RX has always been compact premium even if you can now find the ageing models at bargain pricing. I think the negative reception is actually from seeing things in a vacuum of saturated camera releases. Not trying to defend Sony here, they are clearly stagnating with incremental releases and recycled tech.. and the pricing doesn't match the expectations. That said I think the online reception has been bit unfair with FX2 dismissing it completely because it crops 4K60p etc. Also strangely to me, the tilt EVF has been redeemed by some as useless! Oddly videographers and even photographers (including yourself I believe) have abandoned EVF shooting in favour of display shooting. To each their own and clearly that's become the norm maybe thanks to smartphone habits, but for me, and I guess I'm a minority, that tilt EVF is brilliant and something unique and missing in the mirrorless world. So for that alone I give Sony a round of applause. Now if they could gives us open gate, internal RAW etc across the FX line, now that would be serious game changer..
    • Like I said, that video won’t help you hit the celluloid film look you’re after.  But it does help with visual language. The cinema refs aren’t about lenses or LUTs.. they’re about framing, rhythm, tone, and storytelling. For me, it’s not just about tricking the eye into thinking it’s film. It’s about intent behind the image and everything working together. Too many people today slap on a grain layer and think that’s the sauce.  You can shoot dreamy bokeh with a vintage anamorphic and add film emulation, but without a clear perspective or thread, it can still feel hollow. The Gawx stuff works because it’s curated. A lot of it incorporates visual language of cinema. Now all that said, if you are only chasing the look, I saw he uses Film Vision Pro which many consider it the best current film emulation pipeline:    Exactly, it works only because it’s a full on tribute to Fallen Angels. He’s borrowing the whole visual language: ultra wide handheld, pacing, colors, even the music. Sure, it’s a watered down version, but that’s kind of the point. You have to know the reference to really appreciate what’s going on otherwise it just looks like “cinematic” vibes.
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