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They do in some cases… I believe there is a 2 tier structure where some have been gifted and state so and others where it’s a long or short term loan. Hasselblad did announce a loan scheme back in 2025, but I can’t find evidence they went live with it in the EU or UK as I can’t find anything on their website? I might contact their UK people when I am next back…I won’t bother in France as it will involve jumping through too many hoops, if even possible. And that is a very good point and my 3 primary interests in this system are, or were…and might again one day, be: 1. One & done body & lens. No video on the Hassie so it fails in that regard but can do it for stills as long as I don’t crop too hard… 2. Ability to crop hard, but as you say, quality begins to diminish to the equivalent of 35mm FF quite quickly and then akin to that of shooting with APSC not so much further so… 3. Quality of files, especially colour. SOOC, I thought the Hassie files were ‘OK’ at best and I’m not seeing this amazing colour most of the testers are reporting and waaaaaay off how I want my files to be me up and was somewhat surprised that when I slapped my S1Rii developed preset on them, they looked sooooo much better. Or at least how I would like them to look so in other words, zero time saving on workflow. So all factors considered, I’m not seeing any benefit (to me) of shooting one of these things…but that could just be me and it does not stop me really really wanting one! -
I do Brandon, exif data! All the examples I downloaded were shot on the 35-100 with various apertures, shutter speeds and ISO, but otherwise yes, you are correct and I don’t know if it was camera or user error that the focus is slightly off…and it could be either. I’d really need to try one myself but here in France, rental is available, but only in big cities and only if you pick up and return in person and the pricing is pretty steep. When I am next back in the UK, I might try and convince a camera store to let me pop my own card in their demo model and shoot for 5 minutes out in the street, leaving one of my kidneys as security. Yes, printing is no longer part of my workflow and I’ve long since stopped offering books & albums for all kinds of reasons, mostly financial and I can only presume clients don’t really print either. They almost certainly intend to but almost certainly do not. I however don’t pixel-peep so much, but enjoy working with the best files I can work with. The edit is as much a part of the process for me as the capture. Less so for video where I prefer the capture and not so much the edit, probably because unless I start shooting raw, those files are not nearly as malleable. I know 99% of what I produce is going to end up on-line or social media whether it be my own or my clients, but I still want to work with and put out the best quality even if it is never realised by anyone bit me. I’ll find out this weekend as they will be waiting for me the morning of my next wedding with the planner who took delivery of them as I am on the road…
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By Ilkka Nissila · Posted
I would be very surprised if manufacturers let reviewers keep the test units for free; all I've ever heard about is that either the reviewer has to buy it themselves, or the unit is loaned for brief time for testing and then has to be sent back. Of course, with a few cases, the advertising campaign for a product hires photographers to make promotional photos but if they want to keep the gear they have to buy it. Is Hasselblad now an exception to this? From what little I've used Hasselblad, I think the color rendition is great, and the image quality is nice as long as you don't crop the images. Mostly the image quality advantage is dependent on the use of the full sensor area and there is nothing special in the images if you crop them into full-frame image size or smaller (and the sensor is not that much bigger than 35 mm full frame, unlike film-based medium format systems which could have 6x7 cm, 6x9 cm or even bigger areas). But I do think Hasselblad does a great job with the out-of-camera colors. I like the X series body shape and design, but did not like the slow EVF of the unit I shot with (it was not a X2 series, maybe there is improvement now?). If the EVF refresh was as fast as on a Nikon Z8 I would probably own a Hasselblad system. Notice the X2 series bodies have no video capabilities. -
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By BrandonWalsh · Posted
Ha, the "you fat fucker" Santa letter got me. Welcome to the club of wanting a thing you can't quite justify. You're not wrong about the review ecosystem. Once a £12k body lands on someone's doorstep for free, the incentive to stay on the nice list is baked in, and it's not even conscious most of the time. They just... find themselves emphasising the good bits. The handful who bought their own being a touch more balanced tracks with that exactly. That said, I'd go easy on the focus thing as evidence. Judging a camera's AF off files other people shot and dumped online is a mug's game. You've no idea what lens, what aperture, whether they nailed it or were shooting handheld at a gallery wall. Could be the body, could equally be the muppet. Hard to pin on the camera from the outside. The bit I'd actually push back on gently: the medium format "magic" doesn't really show up in downloaded web files or on a phone screen, and it barely shows on a like-for-like social crop. Where it turns up is big prints, deep tonal roll-off, cropping the hell out of a file and it still holding together. If none of that's your workflow, then yeah, an S1R II is going to look every bit as good to you and your eyes aren't lying. That's not the Hasselblad failing, it's just the gap being smaller than the marketing wants you to believe for most real use. Sigma 1.4s over the 1.8s is a very sane way to spend the money you were about to set fire to. Enjoy those, they're lovely glass.
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