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Blackmagic brings genlock to the iPhone 17 Pro, while Apple’s first ProRes RAW goes straight to your pocket... 1 2 3
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Streamlining the regional division is an internal matter and shouldn't send uncertainty message to customers. But regardless of the recent event, its been known for years that they are more inclined to jettison businesses that don't make money or see no growth in horizon rather than saving a struggling business with god knows how much debt. Is it? Hollywood has audience problem, not a money problem. The number of shoot days in Los Angeles decreased, but its only in TV/Commercials, which is not necessarily a Arri market. Feature film shoot days are actually increasing. -
By John Matthews · Posted
I don't think is actually a sign of much anymore. It has more to do with stream-lining the European division. Panasonic is already a partner for ARRI. If they have the cash, that would be great though! Then again, why would they need that? They've already got ARRI Log in their cameras! How could they improve- they already have the best? Maybe they should just give us that S1Hii? Anyway, ARRI closing factories is more about Hollywood than a dysfunctional company. -
As far as their lighting goes, since about 2 years ago I've been seeing Aputure and Nanlite products trickle in on big film sets, I think this was bound to happen. Also IMHO I don't see a single camera company fit to take up Arri! -
Thanks fellas. I think I have worked out why I cannot get this to work and that is because I cloned the settings from Cam A to Cam B so they are identical...including file numbers...so the software is only allowing the footage to be shown as 'everything' from Camera A and THEN everything from Camera B. I went into my photo sorting software, PhotoMechanical and changed the file names and then managed to reorder everything once the material from each camera had a unique name. I will only know for sure if I reset each camera to start with say A and the other B and then C etc which is what I had previously and never had this issue before. So almost certainly me as expected 🤪 -
Let's not forget Nikon had no cine line, it was a clean buy with zero conflict of interest. Canon and Sony already have full cinema lines, so buying ARRI would create instant internal turf wars. Canon’s C-series and Sony’s VENICE would clash hard with the Alexa pipeline. At this point the wild card that makes the most sense is Apple. They could scoop ARRI up without blinking, keep it running as a prestige pro division, and then quietly bake LogC + ARRI color science straight into the iPhone Pro pipeline. Zero internal conflict, huge marketing flex, and a perfect fit with Apple’s long-term imaging strategy.
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