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By Ilkka Nissila · Posted
I don't quite see it that way; if social medial platforms are viewed on a computer, the browser takes up all the display area available and fits the content using the whole window, this can be vertical or horizontal or square for that matter. Basically only when the social media is viewed on a mobile device do some apps and websites default to vertical viewing, but that's a limitation of the device basically, and the typical way people default to using it. Originally instagram photos were square, not vertical or horizontal. Some social media platforms assume that a video is shot vertically on a mobile phone, and for a time it wasn't even possible to shoot in horizontal oritentation and have the social media site or app display it correctly; it would always force it to the vertical format. This, however, is incompatible with the way most news media sites present videos, which are horizontal only, mimicking TV. When these news media sites then displayed social media videos or cell phone videos, they would not be able to technically display the video as a vertical, instead they generated blurred sides to the video to turn the vertical video into horizontal. This is all a bunch of nonsense really. Vertical videos make it difficult to show the context and environment in which something is happening. This is why cinema and TV are in landscape orientation: it's better for displaying the content. Photos have been always shot both vertically and horizontally (probably most still horizontally, for the same reason as video), as the continuity can be broken in stills and one can simply flip the camera quickly to vertical and shoot some (portrait) shots that way and return to the landscape orientation to show context; in video, one can not do such flipping without causing problems to the viewer. Books and magazines naturally lend to images in portrait orientation or in some cases, square; for displaying a landscape image in large size one would need to use a double page spread, which of course is commonly done, but it does create some issues if an important part of the image is in the mid section. What's more the verticals in (still) photography were traditionally not anything remotely like 9:16 but 4:5, 3:4, and 2:3. I think seriously social media apps and sites should consider making the vertical format something like 4:5 rather than 9:16 as the latter is just not very good. It's too narrow. Device fitting inside a pocket in an extreme limitation. Clearly, if the main reason vertical videos are requested by advertising clients is people looking at their mobile phones in tube or bus, or wherever, the quality loss from cropping from 16:9 is hardly going to be visible on those tiny displays. Sure, the angle of view is narrrower but it's always going to look awkward having such an extreme aspect ratio in a vertical image. Interesting to hear that there are now high-resolution displays which show video content in public. I can't remember for sure seeing such things myself, though it's possible that I have seen it but didn't pay attention to it. I would be very surprised if those displays are as elongated as 9:16 though. It just doesn't make any visual sense to use such an extreme aspect ratio for vertical content when there is a choice to stick to 4:5 or 2:3. And when those much more suitable aspect ratios are used for the vertical content, the cropping from landscape 16:9 is less extreme and easier to manage. -
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By newfoundmass · Posted
When using 16:9 to create vertical videos, the loss of resolution is less of the issue (at least for me) and more the POV, especially as it pertains to action. You lose so much information cropping a 16:9 video into a 9:16 timeline. Open gate allows you to crop off less from the left and right, giving you more perspective. Here is an example, though it's not exactly a perfect one, since one shot is made from a cropped 16:9 frame and the other is from a cell phone that was filming in 9:16, since we were doing quick on site turnaround working with the college that hired us' social media team, but you'd get the same effect using open gate like we usually do. (Sorry this was just the easiest/most recent example I could make.) This is made from a 16:9 frame. Notice how the celebrating wrestler takes up the entire frame, so you can't see many of the attendees? Here is a shot straight from the vertical video. You'd get the same view if you were cropping an open gate image. The second image is preferable, especially when it comes to marketing ourselves to other colleges who might be interested in hiring us, as they can better see the reaction everything is getting from the students in attendance. Plus, it just offers a broader image that better illustrates the vibe and excitement of the audience. -
Something interesting I’ve found, my most common deliverables are actually 2:35:1 and 9:16. If you want to deliver both horizontal and vertical and frame for 2:35:1, you end up with some solid headroom for vertical stuff. Decent alternative to open gate IF you are making 2:35:1 content. I get that 2:35:1 is def a personal preference and there’s a lot of work that has to be 16:9, but I’ve found that can work well. I get it though. Open gate is useful. -
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