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The iPhone 17 Pro selfie camera has a square sensor, and when using the default camera app there's a button that swaps between it recording a 9:16 video and a 16:9 video. I don't know if you'd rate it as a "real" camera or not though! -
I referenced a video previously from Cam Mackey, which explains it (with real examples and a bit of drama too of course). Based on the video and also from some chats I've had with a friend who runs his own studio specialising in commercial work, the main points are: If you're shooting on location for a brand, there are often lots of things in the background you want to blur out (other brand logos, construction, etc) and backing up or going to a wider lens means the background comes more into focus, which means you need a wider or faster lens to get the same background defocus, potentially meaning you have to sacrifice optical quality (which commercial clients don't like), hire/buy expensive lenses, and potentially have to deal with much heavier setups (bad if you're using them on a gimbal/rails/etc) Vertical deliverables will often need extra vertical space for logos and text to be added, so for commercial clients you need to deliver more height than you normally would include for horizontal video so the images aren't used in the same way In physical shops, you'll often see TVs mounted vertically showing ads, and you can walk right up to them, so if you're cropping into a 16:9 and then that client is viewing the end result on a vertically mounted 4K TV that is almost as tall as an adult, you want your images to have as much resolution / sharpness as you can get because the last thing you want is your client saying "why are our ads all fuzzy compared to our competitors? how much did we spend on this campaign?" You often don't have space to back up, especially considering that lots of corporate and brand content will be shot on location, and corporate especially is often shot in tiny conference rooms etc where you want as much space as possible to pull the subject away from the background for some separation (blur) and also to make lighting easier so there's less spill on the background 90% of clients are expecting both horizontal and vertical deliverables. The divide in this debate is between people shooting for themselves who don't deliver vertically, and people shooting for brands who have to. It's easy to think the only people shooting vertically are influencers but for professionals it's the brands driving the demand (or really it's the people sitting on the train holding their phones vertically and scrolling). If you do back up, your horizontal FOV is now going to include more at the very left/right edges of frame, so either you have to crop the landscape deliverables or you need to make sure the extra FOV is visually suitable for including in the frame.
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Honest question, Do you really think people would notice if you center cropped your 4k or higher 16x9 videos to vertical for social media? Like the loss of resolution is that bad when viewed on instagram or facebook after compression? It can help a bit for framing in my experience but it feels like companies are marketing the social media angle as an easy feature that’s already built in and people are drinking the kool aid. My argument for open gate is really the benefits for anamorphic shooting. Cropping for instagram from a 4k 16x9 file has always been fine for me. -
By John Matthews · Posted
I'm a little surprised that the S5 or S5D didn't make a mention. Pick it up for about 550 euros new and get one of those nice Konica lenses- you're ready to go for under 600. Get BlackMagic recorder and you'll even get B-RAW. -
Battleships are the future, not drones or any of this new fangled nonsense! And stuff made out of wood.
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