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    • Your right, you don't understand. Some background for you, i have owned the commodore vic 20 with the datasette, the atari 1040st and a dx2-66 when they came out. when you bought software for them you owned it. No subscriptions back then. so for 40 years, give or take, companies developed software and made money. Some companies lots of money. Having companies give you more options to "pay" for for something you dont own, isn't much different to taking a sharp knife and stabbing yourself and wondering how many more ways can i do this, until i bleed out ? Sure the subscription model works best for Adobe because its based on greed.. sure it may be cheaper to "subscribe" for 6 months or so maybe even a year. But ultimately it will cost you more. What a way to reward your loyal customers. Lets face it none of these companies have their backs against the wall and have kids dying from malnutrition (well not the ceo's or higher anyway) and if they do, its not a funding issue. There's still plenty of software to buy out there that doesn't have a "subscribe" component, probably the vast majority of software, that is still regularly updated. So your argument is baseless. Cars are great.. you know why ? because it keeps the horses of the street. Do you know how much a horse can crap ?  although its a biological action, and to be expected from any organic lifeform. It attracts flies, lots of flies, not to mention crap doesn't smell anything like perfume. Less flies, less disease. Simple as that. Mind you, cars are not cheap either. Thats why you see bags of horse crap outside of stables for sale. their trying to recoup some of the money they have spent on feed. If they try to dump it, it will cost them more money to dump at a tip / dump.  Personally i'm of the opinion that anything that we involve ourselves in, is in one form or another is a revenue stream. Cars, taxi, buses, even buying a camera. It will cost you for the privilege. Public transport  or anything to do with government no longer covers costs. Now it has to make money.    
    • Bingo. If you are a paid up member of the L Mount Alliance, then you use an S5ii for this specific task. Otherwise the rest of this overheating hype is just that, over-excited hype. OK I get the expectation that just because the S5ii or the FX3 can do X then the new Lumix cameras should, but actually maybe not and the S1Rii especially is a photo-centric hybrid that can do excellent video and even the S1ii is not really a ‘cinema’ camera but a hybrid. Just use the right tool for the job!
    • As much as subscription models suck for us individuals, they are often preferable for businesses, even regarding software like Adobe. Obviously Arri's target market is rental houses, and the comment earlier about a rental house passing those temporary upgrades to customers is quite likely the intent. It's worth spelling out the difference between subscription editing software and camera upgrades, though. With Adobe's product, if you stop paying, you can't open your old projects. In Arri's model, if you stop paying, you can presumably still open files shot with those upgrades. Losing access to the creative work that you've already done is a big difference.
    • I thought/assumed that the choice of cameras for f1 were similar to the reason that studios have been using Ronin 4D for a bunch of stuff - and why the last couple of Mission Impossible films used Z Cams for the stunts - because there's no Arri that could possibly fit in the places where they put the custom Sony cameras (just as there's no Arri that can be usable on a gimbal as quickly as the R4D can be ready and because there's no Arri that can fit in a lot of the places that the Z Cam does). It's not to say that the Venice line isn't really good, it certainly seems to be, but on a movie with a budget of $100,000,000, the difference in price between shooting on Alexa and shooting on Venice is basically a rounding error.
    • Its been a standard practice in telecom industry for decades. You want to provide service to 2x wireless users? You need to upgrade your license: X dollars. But that works pretty well for them because its an enterprise world and the hardware they're selling is not something you could buy an alternative from Amazon. Arri is selling a device that is surrounded by rapidly approaching sharks that already ate its lunch in commercials, music videos, and documentary segments of the market. And I don't buy this cliche of "but studios afford that". Did you see what they used for f1 movie? Studios have a lot of money to spend, but they're not stupid. 
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