Chrad Posted September 17, 2021 Share Posted September 17, 2021 21 hours ago, independent said: So much wrong with this. First of all, "this" IS happening. We are all witnessing a major shift on social media platforms from photography to video. Why? Simple: storytelling. Second, "waiting for the right technology" is missing the point. Human beings will mess around with things to create (See: 2001: A Space Odyssey). Apple is putting these filmmaking tools that nobody asked for into their iPhones and people WILL start using them. ...to make TikTok videos. 21 hours ago, independent said: And you're mistaken about the democratization of filmmaking tech. First of all, traditional filmmaking is far, far still prohibitive for most people. You're still spending thousands - at least tens of thousands of dollars to make even a watchable short film. And by you, I mean you, trust fund kid who wants to make movies but have shit stories that doesn't resonate with any normal people. This is still going to be true when everyone has an iPhone with fake rack focusing on it. You'll still need to spend time and money to stand out. You're still going to need a crew if you want a certain standard of lighting and sound, especially one worthy of Apple TV. The competitive advantage of having a budget is arguably going to be even more important for traditional filmmaking if smart phone camera advancements lead to a flood of people producing content with a higher apparent baseline of quality. 21 hours ago, independent said: And it's not just about the camera. It's about technologies (both hard and soft) that will reduce the need for gear and crew and any other prohibitive costs that have otherwise prevented billions of people on this planet from making their own movies, telling their own stories. Not cat videos, TikTok clips, or dick pics. But stories. That hasn't happened yet. But it will. The obvious trajectory of this evolution is for ONE PERSON to tell a STORY, as we have always done for thousands of years. Except this time, millions will be gathered around the fire to hear the best ones. At the end of the day I don't see this technological shift as being so seismic as to so dramatically alter the course of society as you envision. In general, but especially among the younger generations, people are consuming less film content. They watch more TikTok, short clips, Twitch streams. Video is everywhere but 'fIlm' in the traditional sense is becoming less central to the culture. If the incredible advancements in affordable video technology we've already seen have lead us to the centrality of TikTok, then to me that's a sign that people just aren't itching to make 'films'. Tim Sewell 1 Quote Link to comment Share on other sites More sharing options...
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