independent Posted September 14, 2021 Share Posted September 14, 2021 Last year: Dolby Vision, LiDar, and IBIS. This year: Cinematic Mode: Continuous AF. Face-tracking. Auto-subject shifting. Rack Focusing. Changing focus/bokeh. These aren't consumer technologies, and most iPhone users will not use them (aside from touch-to-focus). Why bother? Pros certainly won't use iPhones (not yet). But everybody else—in the near future. Apple is putting tremendous effort into laying the groundwork to crowdsource quality content. Offering these features that nobody asked for in the hands of millions? We are going to start seeing iPhone-generated narrative/reality/doc content (not TikTok videos) to hit the mainstream. Very soon. For what? To sell more iPhones? Nah, that's a flatlined market. A capture-to-delivery scenario would likely be end game. Digital services, cloud, etc. is more important. I imagine there will be added incentives for users to deliver not to YouTube (google) but Apple TV. The ecosystem is more important. The Apple walled garden must grow, even if it be watered by your peasant blood. Build it, and the mortal fools will come. This is the plot of 2001: A Space Odyssey. Emanuel and techie 1 1 Quote Link to comment Share on other sites More sharing options...
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