D4cl00

Most people don’t know what product they need. They have a problem or goal and the product needs to solve that. Their perception of what the right product is, is often what’s the gold standard (and most of the time a conservative concept that hasn’t essentially changed), until a disruptor changes everything - and revolutionizes the entire industry with something completely new. It’s like everyone wanted a Nokia, until Apple showed up and Nokia was a goner. The problem with Sigma is that they may have created some original, daring concepts here, but it’s not revolutionary at all.

This is a really good point and is certainly the case for me. I don’t really add a lot of “new classics” to my collection but often look back at the ones that I discovered at a younger age, which I’m now showing to my kids, and makes me excited all over again. It is definitely a part of our perception of “things were better in the past”, even if that’s a highly subjective. For me another part is “polish”. Filmmaking and post-(production) technology is so advanced right now that I look back at the craft of filmmaking from times before those advancements. The unpolished editing, camera

One of the other issues not mentioned in the article I think is that writers don’t have the time to properly marinate their screenplays anymore. Quantity above quality. A past example is The Matrix trilogy. The first one had very smart written dialogue and references and fantastic action, the other two movies which had to be created under the weight of the success of the first movie, tried to cover up ‘smart’ with ‘deep’ philosophic nonsense and pointless chase scenes. No single scene in Matrix 1 was unnecessary. I feel a lot of what’s being created today falls into that last buck

I would have agreed with you early 2000s, but not in 2021. You are assuming cinema shooting is still done the same way. It’s not just a marketing trick, and also with AFC, it would sell much better to that “YouTube audience” (which if you like it or not, has become the ‘standard’). “Cinema” is not a static definition. Even Blackmagic positions this as a camera for a wide range of uses including interviews and documentaries, for which continuous AF is terrific, especially when the subject and camera is moving, and the crew is very small.

The problem I have with Blackmagic Pocket specifically is the lack of AFC which I feel is important to have nowadays. Most of us won’t be shooting with a full crew and focus puller. I had hoped this camera would have been equipped with Lidar or another sensor + the software algorithms to keep subjects in focus while shooting. I would gladly have paid $500 more for this.

True, and I have that background myself having founded and run a games studio for over 13 years. However, filmmaking’s strengths (to me) are about human connection, either fiction or documentary. You have to spend a lot of money to copy that when working in real time engines, which are in return obviously great at interaction and non-linearity. To me both can be placed on a Venn diagram where the overlap is cinematography and storytelling, but outside that overlap have clear strengths.

All I have to say as a Dutch guy - kudos for posting Two Unlimited

I think Nolan is hypocritical in respect to this situation. (And somewhat overrated as a director, but let's set that aside) https://io9.gizmodo.com/oh-this-is-rich-christopher-nolan-1845833185 Ps: I had the opportunity to work with him on some games related to his films, and he's a really nice guy. I just didn't care about his later work myself. And honestly, I find your article very sour and negative, Andrew. Plenty of awesome talent out there. The fact they are developing for the "small screen" has nothing to do with their creative abilities. But if you cherry pick only some rea

I’m actually not sad about overpriced square footage and thousands of people walking around in noise halls eating crappy food. I can watch a product intro just fine on my computer and wait a month to see product reviews from sources I trust. I rather would like to see more community interest group events - actual users and subject matter experts. Socialize, learn new things with the tools we purchased.

It lacks certain design aesthetics, values. It is the layout, grouping, hierarchy, how and when you expose information, contextual aware design, affordance, terminology, interface design etc that is wrong. Different font sizes, pixelated menus, overload in terminology, too many irrelevant options, no clear understanding of the user, etc... Japanese companies often are “tech/engineering first”. Their engineering mindset echoes in the user interface and user experience. Which is weird - look at Japanese gardens, modern Japanese interior design and architecture; they are minimalist and

The problem is that these companies usually don’t have Design Thinking processes and user experience designers on board. They have technical engineers on board who may survey end users for feedback but the lack of these essential roles prevent from any real innovation to happen. To me these cameras look exactly the same as in the 1990s, except the recording media has shrunk. That’s really a sad state of affairs.

The irony is, the reason why it’s so impressive is because of that closed system. If you control all variables, you can create the perfect equilibrium. If everything‘s open, you don’t.

That is great as it’s unbearable on my MacBook Pro 17” 2017. The M1 GPU might be relatively slow (2.6 TFLOPS), but it’s acceleration like this that may lead to a completely different real world use, unless I ofcourse would focus heavily on 3D. I’m also curious how much their ML acceleration will be used over time and how this will impact our work.

I’m actually more interested in how the M1 performs when importing video and NOT transcoding to Prores. It would be great to save space on my drive by just having H265 files.

I think Panasonic will jump straight into LiDAR in combination with their existing DFD technology, and I wouldn’t be surprised this is going to be introduced next year. LiDAR is free from nasty Sony patents and I have seen really impressive results utilizing this technology so far. DFD will remain really important for ‘understanding’ the image; LiDAR is just ‘depth information’ so they’ll work together to provide (continuous) focus.