pixelpreaching Posted February 8, 2021 Share Posted February 8, 2021 3 hours ago, Mark Romero 2 said: True, I think the thing is that the main consumers that are being targeted with those things. By that, I mean if you count up the total number of hours that consumers ingest content (via all platforms, either on computer, tv, smart device, or in cinema,) their exposure to "the film aesthetic" has declined consistently over the years. Put it another way: Let's say that by some magic technology development, film were to become as easy to shoot / process / distribute as digital. Or, let's pretend that a digital sensor that gave "the film look" were to be developed and was available in consumer cameras. I don't think there would be a clamoring by the public to start consuming content that was shot on film (or with the film look). I think that while the "film look" ship might not have sailed yet, they have loaded the supplies and are getting ready to weigh anchor. Most people don't give AF, yes. But honestly I think that's always been true, relative to the time period. In the 80s and 90s when people watched a lot of television - soap operas, shows like Maury, and of course sitcoms - none of that stuff remotely looks like a movie or film. But that's what most people were consuming on a daily basis. It didn't prevent them from liking and enjoying movies that look good. They have no idea why it looks good and that's completely fine. I couldn't explain to you in technical terms why a song sounds good. And honestly, I think non-filmic looking movies are pretty jarring to the average person - TANGERINE, for example, I know that many "normal" people (regular people who don't work in or care about film) thought that it looked really bad or wondered why it looked that way. Basically, it's up to us filmmakers to hold ourselves to a high standard of quality - people may not know why they like what they're seeing, but I do think they notice when something isn't as good as what they're used to. Days of Our Lives and Maury didn't ruin filmmaking or the public's perception of/engagement with movies. I don't think any of this will either, at least not in the way that you're talking about. Quote Link to comment Share on other sites More sharing options...
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