NAB and IBC have been and gone. No A7S III. In Sony’s most recent marketing presentations, they outline a three-pronged strategy for cameras – “Basic”, “Resolution” and “Speed”. This is a change from the previous strategy of “Basic”, “Resolution” and “Low Light + Video” and with the A7 III having such good low light and video capabilities, will Sony bother with an A7S III?
Now some of the dust has settled in the 2018 full frame mirrorless game, we can start to get a clearer picture about what’s on offer.
At least until the A7S III comes out…
The A7 III is certainly a power-house of a 4K camera but it does have one strange issue, which only occurs in full frame 4K mode.