Panasonic pioneered mirrorless cameras 15 years ago and Sony made the first affordable full frame mirrorless camera.
It wasn’t until 2018 with the Canon EOS R that the market leader had an answer. Fast forward to 2023, and why is it that Panasonic and Sony have squandered their lead in mirrorless cameras to Canon?
Both companies had a massive head start. Panasonic got to the market 10 years ahead of the EOS R launch, and Sony came up with the first a7 E-mount camera in 2013, a full 5 years earlier than EOS R mount came into existence.
During this time Canon only had the entry level EOS M series, and DSLRs. Now DSLRs are dead, EOS M is gone, yet there’s a familiar name at the top of the sales chart.