Sony FS7 versus the Canon C300 (and their own cameras too?)

Sony FS7 body only

The Sony F55, F5 and FS700 now have a fierce competitor for less money, and it’s not a Canon, nor is it a Red or a Panasonic. It’s one of their own, the Sony FS7. Yet this cannibalisation may be worth it because the potential market for the FS7 is enormous. It’s the fiercest arrow yet fired at Canon’s most popular interchangeable lens video camera for pros, the Cinema EOS C300.

With a design clearly C300 inspired and the new mount facilitating the use of Canon lenses, is the Sony FS7 going to cause a mass migration of pro video birds south to Sony dealers?

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Will we see a new professional Panasonic GH-series camera at NAB?

lumix-gh-x

The Panasonic GH3 was a big update over the legendary GH2 and I am putting the final touches to my review (and a lot of other future material). I’ve been shooting a lot with it alongside by cinema cameras, the FS100 and Blackmagic Cinema camera. Where are the Panasonic pro cameras? Well the GH3 is $1300 and that leaves quite a large space above it for a high spec ‘DSLR-type’ camera from Panasonic. I’m getting more and more clues and info as to a possible high end GH camera, and if true this would be a dream for indie filmmakers and a brilliant move by Panasonic.

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Top sources say Sony developing full frame A99 as hybrid GH2-like DSLR targeting professional filmmakers

The older Sony A900 / full frame A99 coming in 2012

Above: Sony’s previous foray into full frame, the A900

With Canon this year failing to capitalise in my view, on their huge gains in the video market following the successful 5D Mark II, I have long wondered when one of the big 3 would get it right and give us what we need – a full frame DSLR with equal emphasis on pro video and stills.

My friend Sony Alpha Rumors, a blog so often the recipient of genuine information rates this news highly because it is from multiple trusted sources and I myself have heard whispers of Sony’s approach which match, so I don’t doubt it. Professional filmmakers and videographers were involved in the planning stages of the camera for 2 years. The A99 strategy is one of convergence and not only will the camera have the best possible video image quality but Sony are building a video infrastructure around the product to support it.

These developments are incredibly significant…

Read moreTop sources say Sony developing full frame A99 as hybrid GH2-like DSLR targeting professional filmmakers

Olympus turning attention to movies and pro mirrorless

Olympus have been helpfully telegraphing their future strategy in Israel.

With Olympus having said that the E-5 would be their last DSLR and with Sony also turning their back on the optical viewfinder, the inevitable future is now in full swing (sush – nobody wake up Canon and Nikon!)

Now a previously confidential presentation shows what that future might look like.

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