Olympus has fallen – When $400 million camera sales per year are not enough

Olympus PEN-F

Officially a restructuring, but probably more likely the end. This is the saddest day and my thoughts are with the Olympus employees, hoping their best engineers can find a home at other camera companies. The new camera division under Japan Industrial Partners could be seen as something as a risk for any employees transferred here to work on the latest OM-D selfie stick. Far better to leave and work for Sigma, Panasonic or Fuji in my opinion.

Also in my opinion, Olympus could I am sure have found a bigger and more innovative backer than a private investment fund. In fact the saddest thing about this is the cultural side. A company like Apple could have had bought Olympus with their loose change and made good on a legacy of 83 years of photographic history to the benefit of this planet. Instead, the tech companies whose products brought about the demise of a photographic giant seem happy to see the jewel crushed into its component pieces and sold as scrap!

Read moreOlympus has fallen – When $400 million camera sales per year are not enough

Olympus E-M1X – is it worth $3000?

The E-M1 II is one of my favourite cameras. Now the high-end version has been officially unveiled, I have to say I am a little bit disappointed. I had expected an all-new technological marvel to justify the price tag… Instead the E-M1X is very much based on 2-year old technology from the E-M1 II.

It is a little bit like an E-M1 II with a firmware update and vertical grip.

Read moreOlympus E-M1X – is it worth $3000?

The absolutely mega Olympus E-M10 III – Oversampled 4.6K no crop 5 axis IBIS for $500!

Original file is available to download on Vimeo (click the video title above).

Want the absolute best cheap low-end camera for 4K shooting? You’re looking at it.

I think the E-M10 III at $500 might just be the best value for money 4K camera now available, but it’s easy to lose sight of that. With the recent price race to the top, I’m starting to wonder how monied you have to be. A certain “DSLR video” blog currently features an Alpa cage on a Hasselblad H6D 100C! Anyone got a spare $40,000?

Read moreThe absolutely mega Olympus E-M10 III – Oversampled 4.6K no crop 5 axis IBIS for $500!

High Sony sales prompted Nikon full frame mirrorless camera development – Will Panasonic / Olympus follow?

Nikon DSLR vs Sony mirrorless camera

The Nikon FX mirrorless camera is now official and the press release went live on Nikon’s site today.

Now I truly believe Panasonic and Olympus must go full frame too.

Read moreHigh Sony sales prompted Nikon full frame mirrorless camera development – Will Panasonic / Olympus follow?