Sony FS7 versus the Canon C300 (and their own cameras too?)

Sony FS7 body only

The Sony F55, F5 and FS700 now have a fierce competitor for less money, and it’s not a Canon, nor is it a Red or a Panasonic. It’s one of their own, the Sony FS7. Yet this cannibalisation may be worth it because the potential market for the FS7 is enormous. It’s the fiercest arrow yet fired at Canon’s most popular interchangeable lens video camera for pros, the Cinema EOS C300.

With a design clearly C300 inspired and the new mount facilitating the use of Canon lenses, is the Sony FS7 going to cause a mass migration of pro video birds south to Sony dealers?

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Sony to officially reveal 4K XDCAM ‘FS700-successor’ on 12th September

Sony UK have posted a marketing teaser video featuring various video pros and directors of photography, claiming the ‘next pro camera’ is coming September 12th. I believe this to be a Super 35mm 4K XDCAM with E-mount, positioned around the $10k point to take on the Canon C300. The timing of the announcement coincides exactly with the start of the IBC pro video trade show in Amsterdam.

Sony A7 and A7r promise improved full frame video and lensing options

Sony A7 / A7R

Although it’s yet to be officially announced, the A7 and A7r have been heavily leaked. All along I have been saying mirrorless is the future, not the low end consumer proposition the manufacturers seem to think it is. Canon and Nikon ignored the high end mirrorless technology and now it is pay back time. Sony, already ahead of Canon on full frame sensor performance, looks set to steal a huge chunk of the enthusiast DSLR market away from the 6D and 5D Mark III with these new E-mount Alpha cameras.

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