Sony to officially reveal 4K XDCAM ‘FS700-successor’ on 12th September

sony xdcam 4k

Sony UK have posted a marketing teaser video featuring various video pros and directors of photography, claiming the ‘next pro camera’ is coming September 12th. I believe this to be a Super 35mm 4K XDCAM with E-mount, positioned around the $10k point to take on the Canon C300. The timing of the announcement coincides exactly with the start of the IBC pro video trade show in Amsterdam.