Kodak celluloid film saved by studios – oh and by the way – what’s the point?

Kodak Vision 2

Hollywood filmmakers have been lobbying for the survival of film for quite some years. Now the studios have bowed to pressure and signed new deals with Kodak for the continued supply of celluloid.

What’s the point?

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Fuji X-Pro 1 first look

Fuji X Pro 1

Canon have been on the record to say that the only rival they fear is Fuji (because of their expertise in sensors). Canon want to fear them and I want to like them. If only the GH2 was this good looking.

Unfortunately I am having quite a hard time liking my X-Pro 1 when she is sitting side by side with the superb Sony NEX 7.

Does it offer enough over the Sony NEX 7 to justify the price tag?

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Kodak file for bankruptcy – a lesson for all camera companies past and present

Kodak on the brink

Former Kodak VP Don Strickland –

“We developed the world’s first consumer digital camera. Kodak could have launched it in 1992. We could not get approval to launch it because of fear of the cannibalisation of film.”

Steve Jobs –

“If you don’t cannibalize yourself, someone else will.”

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What digital filmmakers can gain from film’s passing

Steven Spielberg on 35mm film

“A strip of photochemistry that can be held, twisted, folded, looked at with the naked eye, or projected on to a surface for others to see. It has a scent and it is imperfect. Today, its years are numbered, but I will remain loyal to this analogue artform until the last lab closes.” – Steven Spielberg

Like Spielberg the wonderful Kodak recently decided not to replace their film stocks with digital and instead concentrated on EasyShare docks for Walmart. As a result they are going bankrupt and it has come at a time where film is in decline versus digital, mostly for cost reasons. Even Fuji seem determined to go the same way as Kodak and sell their film stocks business to Arri and RED for $1 whilst these companies turn a massive profit from digital!

Read moreWhat digital filmmakers can gain from film’s passing