Are camera companies out of touch with the current financial reality?

[Alt Shoo]

Lately I’ve been thinking about how fast new cameras and lenses come out, and it made me wonder, do these companies actually realize a large portion of the world (especially here in the U.S.) is feeling some real financial strain right now?

Between rising living costs, inflation still lingering in daily budgets, and shoppers saying they plan to cut spending because things are less affordable, people in many income brackets are tightening their belts rather than splurging.

At the same time, camera gear prices keep going up, with manufacturers leaning heavily into higher end products and even having to increase prices due to tariffs and costs and used gear demand is surging, which suggests many photographers are turning away from new purchases and toward more affordable options.

Meanwhile the constant cycle of marketing, hype, and new products can get overwhelming. It starts to feel less like “new tech we need” and more like noise pushing us to buy things even if budgets are tight.

I’m curious, do you think camera companies are aware of this, or does it not matter to them because their target audience is high end buyers? And has the constant churn of new gear given you a kind of “second hand fatigue” not necessarily because you want nothing new, but because it feels relentless and disconnected from what most people can realistically afford?