2025 camera rankings new vs used

[kye]

4 hours ago, Ninpo33 said:

Almost all of these simply display photographs mixed with animations done in Adobe After FX. It is very rare to see 4K video being displayed on these vertically. If there is video being displayed it is generally 1080p max. Everything I said before about resolution, crops, shooting, horizontal and extracting vertical still applies. I’ve worked on several campaigns that display things similarly for hotel lobbies and they all ask for final 1080p files for ease of playback. 

I don't really know what to say....

The post I was replying to said they hadn't seen 9:16 displays in public so I shared some images.  

The fact you haven't experienced the need to deliver 4K 9:16 videos doesn't mean other people haven't.  

Why is everyone so interested in being an expert about what people they've never met are required to deliver for companies they've never heard of in other countries they've never visited?

[Ninpo33]

18 minutes ago, kye said:

I don't really know what to say....

The post I was replying to said they hadn't seen 9:16 displays in public so I shared some images.  The fact you haven't experienced the need doesn't mean other people haven't.  

Why is everyone so interested in being an expert about what people they've never met are required to deliver for companies they've never heard of in other countries they've never visited?

You posted multiple photos of kiosks displaying photographic stills which was not relevant to the conversation at hand. Had you shown an example of 4k video being displayed vertically on topic with the current conversation I would have been interested in further discussion. 

In no way did i ever say or claim to be an expert in anything so please do not put words in my mouth. I was simply sharing my experience of delivering content professionally for numerous production companies in Los Angelas and Tokyo. if you don’t find that relevant, feel free to disregard. 

Funny, i was asking honestly if anyone has been delivering in vertical 4k delivery and you proceeded to interject for some reason despite having no relevant addition to the conversation. I also wonder why so many people need to respond and feel the need to play the “expert” and contribute nothing meaningful?

 

[kye]

37 minutes ago, Ninpo33 said:

Funny, i was asking honestly if anyone has been delivering in vertical 4k delivery 

The vertical resolution of deliverables is only part of the equation.

As I mentioned earlier in the thread, another consideration is FOV and DOF.  

On 12/26/2025 at 6:31 PM, kye said:

• If you're shooting on location for a brand, there are often lots of things in the background you want to blur out (other brand logos, construction, etc) and backing up or going to a wider lens means the background comes more into focus, which means you need a wider or faster lens to get the same background defocus, potentially meaning you have to sacrifice optical quality (which commercial clients don't like), hire/buy expensive lenses, and potentially have to deal with much heavier setups (bad if you're using them on a gimbal/rails/etc)

It's actually a crop-factor problem.  Just as it's harder to get shallow DOF on smaller sensors, a FF sensor that shoots 16:9 only has a vertical crop factor of 1.185 compared to the same sensor shooting in 3:2.

Also, sometimes there isn't room to just back up:

On 12/26/2025 at 6:31 PM, kye said:

• You often don't have space to back up, especially considering that lots of corporate and brand content will be shot on location, and corporate especially is often shot in tiny conference rooms etc where you want as much space as possible to pull the subject away from the background for some separation (blur) and also to make lighting easier so there's less spill on the background

 

[kye]

57 minutes ago, Ninpo33 said:

You posted multiple photos of kiosks displaying photographic stills which was not relevant to the conversation at hand. Had you shown an example of 4k video being displayed vertically on topic with the current conversation I would have been interested in further discussion. 

I also posted Cam Mackeys video earlier in the thread, which shows vertical TVs showing video at 2m07s (linked to timestamp):

Also at 3m55s he shows an ad for Dior that is vertical video too.

I don't know the delivery resolution was and I don't think he mentioned it in the video (unless I missed it?) but he does mention the value of having extra resolution to provide sharper images to the client, so it's obviously a consideration for him and his business.