independent Posted November 29, 2020 Share Posted November 29, 2020 19 hours ago, Andrew Reid said: Did you see how many shitty compact cameras Nikon used to make? Masses and masses of them, for the masses. The market has practically vanished. They did nothing about it. Of course the market is getting smaller. Professional tools are a niche compared to consumer cameras. It is only high margins and expensive price tags that keep them from being completely unviable. Now that the camera companies have backed out from bothering to compete in massive consumer markets, they have dug themselves an even larger hole. Also remember with Nikon it is not just cameras that are the problem. Their outdated chipmaking business is about to hit the wall as well. It has about one customer. But masses and masses of shitty cameras are indeed still being made—for smartphones. But they're not built by Nikon. The shitty camera market exists, and business is booming; every person on the planet now has a shitty built-in lens camera—right in our smartphone. That's just the evolution of technology. Sony Walkmans have also disappeared, but not the market for portable audio. No need to pour one out for the standalone compact camera market, good riddance! But the overall camera market is alive and well, and cameras ostensibly have become a feature that drives competition among smartphones—how often is the camera the most heavily marketed feature every release? Nearly all of the time. Now on to the subject of Nikon. Whether it's because corporate culture, Japanese or otherwise, there's nothing unusual about large companies going under. Regardless, Nikon's products weren't competitive enough, just like Olympus. Maybe Nikon should have paid more attention to mobile (See Samsung), but maybe not (See Red). Regardless, I think you are a bit sentimental about these camera brands. But they have to justify their existence. Quote Link to comment Share on other sites More sharing options...
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