IronFilm

Yeah - sounds like you are talking about RED!
 

Nothing about that looks cheap/budget.
Can't see a shooting package coming in any less than $10k (probably about the same as Ursa Mini, when totalled up).
RED usually start the hype machine when they know something is about to drop from a competitor. Either they over estimated what the FS5 would be, or something is brewing elsewhere (or maybe they know the 4.6K mini/C300 mk II footage is gonna blow everyone away).
 

Scarlet? What Scarlet?
3K for 3K aside, now converted as 4K4all (the only point is that's a bit late actually...) Scarlet doesn't exist. There is Mini-Epic or, better put, RED. Once Epic Dragon, whatever is, will be converted soon in Weapon. That's the actual truth.
BTW, RED One was a prototype. Sold to thousands of developers or beta testers who rather than to be paid for, paid the R&D. A couple of big names (v.g. Peter Jackson, Steven Soderbergh) as forfait of their own name and reputation, but probono. The deal comprehended to inscribe their lettering in the history of 4K acquisition.
People always forget RED is more than a camera company, they are simply the best dream sellers the industry has ever met. With a little bit but significant difference, they sell real IQ + QC based on supply and demand.
PS: Last but not least, ...with success as usual.
 
 

If they do, it would be so dumb of them.
Boxster aside, Porsche would be so dumb to release a car for "everyone." 
It would dilute their brand as a desirable high end car.
It would put the car in the hands of people who don't care enough to drive it well, and they'd burn out their transmissions.
Red dodged a bullet by giving up on the 3k/$3,000 camera. No one takes the Scarlet seriously except as an owner/op camera... I can see them lower the price and capability of the scarlet, making it more of a true C100 competitor, but man. If Red does this... DUMB.

I wonder how they will call it. Red-uzi, pistol, knife, bonebreaker, baseballbat, shrepnell...

Yep. Even if they make camera somewhat affordable you're gonna have to add so much expensive RED gear to get it up and running that it'll end up being three times or more the cost of an Ursa Mini. But maybe they'll shock us. I doubt it.

There is only one single feature that imo makes this camera very considerable to the competition. 
4K RAW in Future Firmware

The FS5 is $5600 http://www.bhphotovideo.com/c/product/1185424-REG/sony_pxw_fs5_xdcam_super_35.html

it exists, is the Aperture Axiom Beta 

I think based on Phil's FS7 slow motion video I have an idea of what he does to grade which I always liked.
 
I recolored my slo mo fs7 video with same style:
 
Basically I think he applies even to sony cameras in filmconvert an arri alexa lut - probably fuji eternal and or kodak 5219 - and raises the shadows up - milky shadows. From here he just affects the offset and plays with sharpness over the final image.  The alexa lut in filmconvert gives really nice greens and blues as a starting point.
I did that plus went to a kodak release print by going after filmconvert to rec 709 generic impulz luts to a cineon then off to a film print.
But not every video is the same technique at all and not one lut works well for each video - each is different depending on scene - color balance - etc - but I like the rich look he got out of the fs7 and it made me reevalutate the camera.  I am now pro the fs7 again and think the fs1 will be a pretty amazing camera.  I am still completely mesmorized by color - by how it all works - to get good skin tones but also to create looks that feel unique and interesting.  It's a very patient and experimental artform.
I no longer think we should all be trapped to c300 for skin tones - great skin tones and feel can come from s log 3.
 

OH EM GEE!!! That is making the PL/B4 camera be a killer studio camera! Unfortunately not something which would interest most of us here. 
Makes it anamazing doco camera too (if only it had ND filters built in....).
I wonder if the PL mount could be swapped for a Nikon F mount, just like it can be swapped now for a B4 Mount?? If so, it could make the PL version be the perfect option for me!!
Pity about them dropping GPS functionality. But understandable 

This time shipment delays are obviously for a good reason, some new features were added. More about this in a video at their homepage:
https://www.blackmagicdesign.com/
start the video at 5:05

URSA Mini 4.6K will be one to pick up used in a year or so

Electronic variable ND filer is quite a big deal ... keep your ISO, f stop and shutter speed setting constant and let it do all the adjusting to light changes.

Will this cause Canon to adjust their C100-II and C300-II pricing?

I firmly believe it is in Sony's interest to reassure the market that overheating will not be a problem with this camera. It's too big of a problem to ignore.

Not the first sanveer, lots of people fly BMPCCs too

i think you might be right about wanting to steal some thunder from Sony. Funny that no one has mentioned the other camera manufacturer that will be at IBC tomorrow... Samsung. 

And Blackmagic have dropped the regular URSA with $1000.
Personally I'm waiting on all of it pushing the used prices of the BMPC4K even further down. So I can by my third  

According to the statistics on my channel a huge majority watch on their computer.
Cellphones are rising and tablets are dropping. 
The big point of 4k for youtube IMO is the higher bitrate and lower compression that makes the HD look better. My tests showed that HD upscaled also looked better due to the higher bitrate.
It even happens to be that people can't tell 4K and HD upscaled apart on youtube. 
 

Nifty, we've got free grading software and now we've got more affordable panels coming too.

Here's this I shot on the sony f3 and fs700.  
And now more and more reason to rejoice -the fs700 and f3 price drops to now around 1k used - cheaper than the NX1 or A7S and better sensor, better motion, and it is such great news - thank you latest and greatest technology.  Because I still think there is a lot of magic to be had from what you can do with the f3 and fs700 - and save yourself $3000 that you can put towards lenses or other things.
The march to newer and newer technology makes the old stuff so much cheaper and with the same results.

The device you want exists in the K1M. It just requires a little bit of extra work for it to attach. Sony have already given you 2 more options than any other DSLR manufacturer! And you complain because one of the options is a little brittle, and you can't use the device that attaches via a small area of electric contact points as a second handle..?

Sony implementing a menu system that's easy to understand and makes sense from a user perspective WOULD be groundbreaking!!!
They tried to hard to go the Alexa-style menu route with the F5/55 and failed so, so miserably

S-LOG 3 and SGAMUT3.cine would make this camera a star. I don't think most people realize what a difference it makes in grading, but the color science with Sony's Type A LUT is very, very close to Alexa.