It looks like Fujifilm’s nicest camera is going to get a huge step up in video quality.
If it happens, this will be the first time in history that such a major feature (4K video recording) has been added by a firmware update.
In 2009 Canon introduced a disruptive technology. His name was the 5D Mark II and it was the devil incarnate. At the time they had a pro line-up of video camcorders like the XL2 which were used by filmmakers all over the world. Canon’s 60+ year old management probably thought they’d just killed an entire business, by accident, with a consumer DSLR.