Apple targets RED users, Hollywood and corporations with controversial new $10,000+ Mac Pro system and 6K display

Few the full Apple Press Release for Mac Pro and 6K Pro XDR Display here.

Apple have been criticised in the past for being too consumer focused. Nobody can accuse them of a watered down approach when it comes to the new Mac Pro. It’s an outrageously expensive machine aimed at businesses and Hollywood. The new Mac Pro also features Afterburner, which is a FPGA hardware accelerator card exclusive to Apple. This custom hardware with over a million logic cells, handles no less than 3 streams of 8K ProRes RAW and up to 12 streams of 4K ProRes RAW.

Apple expects significant bulk orders from corporate clients with this new machine. Movie studios, companies like Adobe, Pixar and CGI firms will be top of the list.

Those hoping for a $2k-$3k machine to compete on value for money versus top of the range PCs can forget it.

Read moreApple targets RED users, Hollywood and corporations with controversial new $10,000+ Mac Pro system and 6K display

Canon EOS RP and Fuji X-T30 announced – a Grand Canyon sized gap in 4K technology

Oh look! It’s time for Canon to roll out their old chips again! The EOS RP has an identical sensor to the 6D Mark II, with a micro-lens array design more suited to mirrorless lenses. Canon openly admit in interviews that the RP cannot even do cropped 4K/30p without overheating. Even the modest bump in frame rate would have necessitated “a larger body design”, they say. Not sure I believe them, but clearly the technology is behind the curve.

Most disappointingly of all, it turns out that the EOS RP lacks Dual Pixel AF in 4K video mode, like the M50, which means it’s a “no-buy” from me and better to stick with the EOS R until the pro body is released, which perhaps, is the intention.

Fuji on the other hand – an even smaller, lighter (380g) and cheaper camera has a full-width 6K sensor readout without overheating and most of the 4K video features of the superb X-T3 for under $900, with F-LOG, 120fps 1080p and bonus 10bit 4:2:2 external output.

There is a GULF between Canon and Fuji in their video technology.

Read moreCanon EOS RP and Fuji X-T30 announced – a Grand Canyon sized gap in 4K technology

Olympus E-M1X – is it worth $3000?

The E-M1 II is one of my favourite cameras. Now the high-end version has been officially unveiled, I have to say I am a little bit disappointed. I had expected an all-new technological marvel to justify the price tag… Instead the E-M1X is very much based on 2-year old technology from the E-M1 II.

It is a little bit like an E-M1 II with a firmware update and vertical grip.

Read moreOlympus E-M1X – is it worth $3000?

Sony A6700 – 31 megapixel sensor with GLOBAL SHUTTER might be coming

Could the Sony A6700 get a break-through new sensor technology?

Sony has been listening to the feedback surrounding the A6300 and A6500, which had quite a severe rolling shutter (30ms+) in 4K. The good news is, Sony have just announced a new high resolution 31MP (over 6K) APS-C / Super 35mm sensor with a global shutter.

Read moreSony A6700 – 31 megapixel sensor with GLOBAL SHUTTER might be coming

Fuji X-T3 announced with INCREDIBLE codec – 10bit 4K 60p 400Mbit ALL-I H.265

Video on the new X-T3 is quite a surprise and shows how seriously Fuji are taking filmmaking, even on their most photographer-orientated cameras. Film Simulation goes 10bit for the first time on the X-T3, along with F-LOG (internal) and a future firmware update later in the year will add Hybrid LOG Gamma and BT.2020 colour.

There are big improvements to the sensor, to speed up the rolling shutter to 17ms in 4K/60p which puts it in the realm of dedicated pro movie cameras.

Read moreFuji X-T3 announced with INCREDIBLE codec – 10bit 4K 60p 400Mbit ALL-I H.265