The Fuji GFX 100S is like a medium format X-H1, with very capable filmmaking abilities. I had a hands-on at FotoMax in Berlin, to find out whether Sony should be worried.
A peerless medium format lens for the size. The images are lucid and autofocus superb on the GFX 100.
The Fuji GFX 100 along with the Panasonic S1H is the most advanced mirrorless camera for video on the market at the moment. There are reports today that Fujifilm are working on a big firmware update for the GFX 100, with ProRes RAW on the list of features.
This will be a short introduction before I get down to shooting with the beasts you see above.
On the left we have the Leica SL2, which features a 5K anamorphic mode (4:3 aspect ratio) that records in 10bit LOG format.
On the right we have the Fujifilm GFX 100 which is my first medium format camera that has been useful for cinema. However one ingredient has been missing with medium format and that is anamorphic!
I often look at the 4 or 5 cameras in my bag and think “this cost me far too much and they’re all the same”. Then I have a cup of tea and try to forget about it.
Yes it’s true, the full frame market is overcrowded and image quality differences between them are getting smaller. What about selling 3 or 4 of those cameras, I thought to myself… And consolidating them into one giant mad one.
With Canon debuting the C500 II today, demand for a full frame in a C-series body is clearly there but Fujifilm is looking further into to the future. Their X-Trans IV sensor technology has already debuted in the GFX 100 and X-T3 but there is a slideshow which shows how Fujifilm might be taking the technology much further than we believed…
A large format 44×33 camera optimised for open gate 4K3K RGB (perfect for an anamorphic mode).
The 100 megapixel monster announced at Photokina last year has landed.
The Fuji GFX 100 will be shipping from June 30th and it is far better from a video perspective than I imagined.
In fact in many ways, you are looking at the best studio and mirrorless camera ever made, as far as the specs sheet goes.
That larger-than-full frame 44 x 33mm sensor is going to cost you over the usual 36 x 24mm though…
Compared to a high-spec $2000 full frame camera the GFX 100 is $10,000. Even so, this smashes a barrier for medium format pricing compared to the first one to shoot 4K, the $28,000 Hasselblad H6D 100C.
I was able to find a Nikon Z7 in Berlin and decided to shoot with it at least until the Z6 comes out, when I’ll reassess whether it is worth 3800 euros. Nevertheless, this camera tells us 90% of what we need to know about that one too.