Something has gone badly wrong with the camera market.
Have smartphones overtaken the best medium format cameras for dynamic range?
This is a comparison that should worry everybody in the camera industry.
The Fuji X-S10 is a new line, and for all intents and purposes comes across like a mid-range version of the X-H2 we know is coming. The body design does resemble the X-H1 in some ways, aside from the lack of top LCD panel.
However, the most interesting thing about the X-S10 is that it packs most of the X-T4 features including the same sensor, IBIS, full sensor width oversampled 4K and 1080/240fps into a body at a considerably lower price, in a form factor that even has some advantages over the more expensive model.
A peerless medium format lens for the size. The images are lucid and autofocus superb on the GFX 100.
Today Fuji confirmed a big firmware update for all the GFX cameras, but the one that is especially interesting for filmmakers is the GFX 100 update. This adds a 4K 12bit RAW output via HDMI which the Atomos Ninja V is able to compress and record as ProRes RAW. This can be smoothly graded and edited in Final Cut Pro X with full GPU acceleration.
The GFX 100 will also receive the new Classic Negative Film Simulation and Color Chrome Blue, which together I found to be my go-to new look on the X-T4 and X-Pro 3. So I am very happy about this.
Going beyond full frame with Fuji GFX cameras has many perks. However one of the drawbacks of medium format used to be the amount of money you would have to spend on the lenses – and the size of them, and the slow apertures. With the development of mirrorless medium format cameras with a mechanical focal plane shutter that’s all changed. I had no money left for lenses anyway, after I bought my Fuji GFX 100! So I set myself a challenge. What is the CHEAPEST lens I could use for great images on medium format?
Here I used my Fuji GFX 50R to shoot the photos you see below, but the same look applies to the GFX 100 in 4K as well.
The Fuji GFX 100 along with the Panasonic S1H is the most advanced mirrorless camera for video on the market at the moment. There are reports today that Fujifilm are working on a big firmware update for the GFX 100, with ProRes RAW on the list of features.
I often look at the 4 or 5 cameras in my bag and think “this cost me far too much and they’re all the same”. Then I have a cup of tea and try to forget about it.
Yes it’s true, the full frame market is overcrowded and image quality differences between them are getting smaller. What about selling 3 or 4 of those cameras, I thought to myself… And consolidating them into one giant mad one.