Canon plot their next move in the DSLR video revolution

What do senior Canon product planners think of DSLR video?

EOSHD.com has rounded up a ‘state of the union’ collection of the latest Canon quotes, from the people who make big decisions. These guys decide company strategy and channel customer requests from key markets like the USA to Research & Development back in Japan. Like a true democracy, Canon say that what happens next will depend on what customers ask for.

And it seems most want the DSLR video revolution to keep on going.

Read moreCanon plot their next move in the DSLR video revolution

Exclusive interview with cinematographer Rob McLachlan ASC/CSC – Part 1

EOSHD has in the last few days been talking to Human Target and Final Destination Director of Photography Rob McLachlan about the Panasonic GH1 and HDSLR shooting.

Robert McLachlan ASC,CSC is a leading cinematographer based in Vancouver. Rob shot 1st unit on Final Destination, Dragonball Evolution and Fox’s network TV show Human Target. McLachlan has also completed technically ambitious 2nd unit cinematography work on The Golden Compass and additional photography for Journey to the Center of the Earth 3D.

Read moreExclusive interview with cinematographer Rob McLachlan ASC/CSC – Part 1

Canon shoot own TV advertising campaign on EOS cameras

Canon, rather unsurprisingly you might say, are using the 5D Mark II combined with the 550D and full HD super-zoom Powershot, the SX210 to film their own TV advertising campaign.

The campaign is in the format of ‘stories’ about photographers and artists, and is set throughout Europe, beginning in Italy.

I don’t think it’ll be as good as the one currently airing in Hong Kong, Japan and Taiwan about the Vixia camcorders though! (Pictured). Reminds me of the Levi’s flat eric character – a classic of advertising if ever there was one.

Read moreCanon shoot own TV advertising campaign on EOS cameras

7 reasons HDSLRs are not a stop-gap in cinematic history

1. Economies of scale

40 million Canon SLR format cameras have been sold since 1987 and half of those after 2003. In 2010 digital photography is a huge market, much larger than niche Red found in the comparatively small indie filmmaking and professional production markets.

Read more7 reasons HDSLRs are not a stop-gap in cinematic history

Watch the Robert Rodriguez EOS 7D music video

Back a few months ago Sin City director and Predators producer Robert Rodriguez was spotted with a Zacuto rig and 2 7Ds on location at Zillker Park in Austin, Texas.

It’s a pleasure to now be able to see it. The music video has premiered on IFC.com (the Independent Film Channel) complete with an interview with the man himself.

Read moreWatch the Robert Rodriguez EOS 7D music video

EOSHD Shootout Part 1 – 5D versus GH1 in Low Light

https://vimeo.com/10657409

If possible please watch the test footage on a proper display via DVI or HDMI, not a laptop screen. It makes a HUGE difference in perception.

The results of EOSHD’s low light shootout between the mighty Canon 5D Mark II and the Panasonic GH1 are in! This is a real-life natural light test, this is what happens when you take out the cameras and shoot. There are no test charts. No technical waffle in the video (I left it for this article!). But I have selected the shots quite carefully to show a range of typical low light challenges.

I’ve also made sure that on-camera picture profiles are taken into account. They’re set quite neutral and to match the other camera as much as possible. I also included shots which compare different picture profiles and settings so you can get an idea of their effect on the camera’s footage relative to one-another.

Read moreEOSHD Shootout Part 1 – 5D versus GH1 in Low Light

The EOSHD Shootout GH1 versus 5D MK2 – GH1 Picture Profiles

https://vimeo.com/10563576 Note: The web levels the playing field. Full-screen it on a TV!

Welcome to Part 1, Video 1 – Low light and the GH1’s film modes

I’ve been conducting a shootout between the Panasonic GH1 and 5D Mark II, using everything I know about setting up the cameras and everything I have learned from others such as Philip Bloom. In the Zacuto shootout, Bloom said he couldn’t quite set up the GH1 as he wanted, and it’s clear the 5D Mark II has a less contrasty look with slightly more latitude (but not as much as 35mm film!)

I was determined to find the ‘perfect’ match-all situations film mode on the GH1 before starting the shootout.

Read moreThe EOSHD Shootout GH1 versus 5D MK2 – GH1 Picture Profiles