In the last post we saw how EF established Canon as camera market leader, keeping mediocre DSLRs afloat well into the final chapter of the previous decade. EF lenses were critical. These lenses helped in the transition to Canon’s own mirrorless cameras and with EF, users were locked into Canon’s ecosystem, despite the growing threat of mirrorless in the second half of the 2010s. During that time EF even became…
Panasonic pioneered mirrorless cameras 15 years ago and Sony made the first affordable full frame mirrorless camera. It wasn’t until 2018 with the Canon EOS R that the market leader had an answer. Fast forward to 2023, and why is it that Panasonic and Sony have squandered their lead in mirrorless cameras to Canon? Both companies had a massive head start. Panasonic got to the market 10 years ahead of…
https://www.youtube.com/watch?v=Wj9LIjLBrmA The EOS R5C is set to be one of the hottest cameras of 2022, and the first one announced via the magic of a JPEG filename accident. Who needs the fanfare of NAB?!
Comment on the forum Lensrentals have revealed rental sales data for 2021, as summarised by Yossy Mendelovich of the excellent YMCinema here. You can see extensive charts from Lensrentals here for 2020 and 2021 which reveal what gear has been successful, and what’s missing from the top 20. However there’s more to this data than meets the eye!
Comment on the forum RIP!
https://youtu.be/4uOlHwuuGYM Comment on the forum I recently found a disturbing issue with the EOS R6 when used with an external mic and an external USB C power supply connected to the camera. Check it out on my new YouTube channel and don’t forget to like, subscribe, hit the notification bell and admire my amazingly dramatic thumbnail expression.
Above: One of my stills shot on the EOS R6. Comment on the forum Limited dynamic range, heavy rolling shutter, line skipping in 4K/60p and a crop of the edges of the sensor. The EOS R6 is a car crash of market segmentation.
Comment on the forum Here we go again.