Leaderboard

That last sentence segment is key. Let's say each shoot has a small $1K profit margin. Assume there is only a marginal 10% improvement on extra future business from that client or their network (let's assume we're starting with a baseline 1:1 ratio, of each well done job leads to another) because you shoot with an ALEXA vs showing up on location with a "mirrorless toy". You do fifty shoots per year (thus making a modest $50K/yr profit for you to live on). If an ARRI Alexa Classic costs $5K, then even under these very modest assumptions, you'll break even on that investment after just one single year of shooting.

Saw them playing "Man with a movie camera" live to the film in Glasgow when it came out. Fantastic experience.

I'm as obsessed with the Alexa look as just about anyone. I had a major shoot on Friday, I was toying with renting the Amira, as it is very affordable in my area. I don't have a lot of experience actually using it though, so ultimately, despite having plenty of budget available to rent a big boy camera, I decided to just shoot it on my tried-and-true S1. I didn't even use pro res raw, just regular 5.9k internal hevc. I monitor using the GHAlex LUT on my ninja v, so I can nail the look "in-camera" before I grade. I think it's pretty dang close. This screengrab has zero adjustments or color alterations besides just dropping on the lut. If I can get 95% of the way there, and have higher resolution to boot, at the cost of maybe a stop or so of extreme highlight retention in certain situations, I think it really starts to be hard to justify, beyond just impressing clients and feeling super cool and hollywood.

Celluloid was much more forgiving with camera shake. Digital technologies look awful with jitters and make people sick more rapidly. The brain knows it's unnatural. Content is king, but 99.9% of the time I'd watch a shaky old family film than a shaky iPhone family video in 2021.

Still, i just won an auction for a tasty bmmcc with a oplf/ir-cut filter, cage, npf battery adapter and hdmi support. Guess it will be raw camera porn, which means me lookin at this beauty rather than having the camera look at @webrunner5 The people from slashcam already tested prores via filmic app. It still has all the sharpening and processing, a bit more resolution due to using a hair more of the sensor. So the same image like the ifon12.

Tens of thousands of people were completely content to watch Porn Movies when I was young shot on 8mm, super 8mm film cameras. They ignored the horrendous handheld jitters, terrible low light ability, and just crap film skills for what, Content, and Content is king. The camera, be it an iPhone or an Arri is the least of your problems.

Music is very personal to the writer and the listener for different reasons, and for me, this song can never be beaten. The whole album is fantastic and I urge anyone who hasn't heard it to give it a go at least once. EDIT: they also soundtracked the 1929 film 'Man With a Movie Camera' and that's a great album too, especially if you can find it synced to the film.