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Camera market is a total sideshow for Zeiss, whose main income stream is from EUV lithography machine lenses, as a partner with ASML -> TSMC. The iPhone CPU is etched into silicon using Zeiss glass. These big companies are interested in growth. They'd rather buy an unprofitable, but growing company, than a profitable but stagnant one. The Chinese might buy ARRI for the patents and branding. Only if it stays in German hands will they continue as a cinema camera manufacturer. That's what I think anyway and I could be wrong, we'll see.

Totally agree on this take. We use the 7IV along with an FX6 for doc shoots, a solid camera all around. It kind of just does everything really well, with an absolutely solid image to boot.