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It’s the Frank Sinatra of camera review retirements then.

The clearest sign yet that people's critical thinking might be in a dodgy place... 7K RAW on a content creator's camera with a tripod mount to shoot in portrait orientation. Now let's remind ourselves: Why do people shoot vertical video - because of phones How big is a phone screen - Erm, about 7 inches tall How much resolution is 7K in vertical format... 1000 dots per inch! What DPI are the best flagship phone displays? Well, iPhone 17 Pro Max is 2868 ×1320, so about 450dpi, and that is overkill already because to make out the individual pixels you need a microscope. Those Instagram stories never looked so good.

https://www.43rumors.com/just-announced-new-panasonic-lumix-l10/ I wasn't that interested until earlier today when I went to set my S9 up for the imminent season only to discover the audio on it has stopped working. Or is at least intermittent enough I can't use it until it's fixed and as there is zero chance of that happening before my season starts and I am between 2 countries so which to even have it fixed in, is a bit of an issue. So ordered a used S5ii from @Andrew - EOSHD favourite used camera emporium to tide me over. But then, less than 2 hours later, my YouTube feed gets flooded by the Lumix Bros who have been on another jolly and...actually, as above, wasn't particularly interested as I had my S9 as my compact C cam and social media unit...except, this would work even better, so probably going to put a preorder in as they should be available in June. The only thing I find odd is that every man and their dog has a video or press release and the only one's who don't seem to have mentioned it yet, is Panasonic Lumix themselves. Same funny old Lumix marketing department 🤔

If Megadap's website/YouTube is to be believed, sometime this month or next, their M mount autofocus adapter (M2RF) will be released this month sometime. 🤞

Perhaps the biggest mistake was inviting a bunch of influencers with tiny hands to come to Japan and make it look enormous by comparison. They could have just had someone the size of Shaq in the lobby holding one and posing and every video would have started with a very different tone! Sounds pretty normal to me, but my household has a rather eclectic purchase history, so I might be an outlier!

Same intern that is currently doing their marketing is also in charge of product naming.

Looks decent and loved my A7RV, but I have nailed my colours to the LUMIX mast for what remains of my career. But if I did switch, it would be to Nikon. Or Leica. Or dammit, maybe even Canon. Or possibly Sony actually. The simple reality is they all make good shit these days. Remaining a Lumix bro, - it does what I need it to do.

Well, they just launched the Canon R6V, so I hope Panasonic enjoyed their 20 hours of PR!

Just looking at the specs for this on B&H, it seems beyond exciting. It's almost like someone from Panasonic is reading our messages on this forum and paying attention to what we'd want! At $1,500, I'm not a buyer, but between $1,000-1,200 on the used market or on sale, I'll definitely become more interested. Maybe some vendor will give a deal on a trade-in for my Sony ZV-1 that I still have kicking around here somewhere.