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Hello, I hope everyone is well! Even though I’m not really active on camera forums anymore, I frequently read the EOSHD blog and every now and then the forum, so I saw the thread and thought I would respond. Because it wasn’t ”poof gone”, it was announced on the channel over a year ago and mentioned in the last three videos. Before going into why, super flattered that this thread exist. I mean that. So here are some thoughts on the matter and why I took it down. Hobby vs Work YouTube was never my job, just a hobby. So was video making and photography, in the beginning. When starting the channel I was working as a producer after a couple of years as a radio/TV reporter. So I started the channel to keep my practical skills fresh. And to keep up with the development, which was huge at the time. The DSLR revolution, Blackmagic, cheaper editors etc. Fast forward a couple of years and I started making more videos at work again. At the same time I pretty much lost all interest in doing it as a hobby. And actually canceled the channel. Winston Churchill was definitely right in saying that work and hobbies should not be too similar. But what I had discovered was a passion for still photography, which I had pretty much no experience with. So I started making videos again. That’s why my videos became very repetitive and short. I didn’t care about that part, I just wanted to display my stills work and get feedback, talk to the community, experiment with cameras and develop. After a few years I became a good enough photographer that my new employer noticed and just like that I was shooting stills professionally all the time. And I still do (I work in marketing and PR). It’s a huge bonus in my field and if you are good at it you will never be out of work. So photography also became less and less of a hobby. Instead I found other hobbies. They where things that for example got me out into nature, so photography tagged a long a while, as a secondary activity. But eventually it faded. It was also nice to do things and not share it with people. I know I probably could have a very successful channel by making videos about my current hobbies, and even make some money. But I never really wanted a channel for the sake of a channel. And always had a full time job. The fact is that at no point would I had been able to live of my channel, not even at the peak. Even with sponsors it was never more that a regular salary (in my field and country). But as long as it was a hobby and I was glad to do it, it was a welcome addition to finance camera gear. Time At the same time as my channel started to feel less fun and other hobbies started taking my time, I started a family. So.. you get the idea: full time job + family + 2-3 hobbies = no YouTube. Upkeep So why take it down, why not leave it for the community? I did.. at first. Like some of you pointed out, the YouTube crowd in the photography/video space is generally nice and positive. That is my experience as well. Early on I learned that a good way of keeping the trolls away was to be present. Respond and engage. Trolls are usually idiots or cowards, so they don’t like getting push back. But once I stopped making videos, views and comments obviously went down. But the trolls started coming back. Not so much after me, and I don’t care about that. But agains the community. The people commenting started being nasty towards each other. I felt a responsibility to moderate, which was annoying. That’s when the thought about simply removing it started to grow. It wasn’t an impuls. It was an internal debate that went on for months. And the issue grew much much larger than a couple of trolls. I started thinking about five years ahead, 10 years, 30 years.. This post is already way too long so I won’t go into all of it. But I think you get the idea when I say: Privacy or when the content no longer reflects the creator. Digital minimalism, control over one’s narrative, inactive or outdated content. Risk of misuse of content due to me not checking the terms updates. Closure. So there is a looong ramble :) To keep in spirit of the forum I can charge my current gear for pro work :) For the longest time I used the EOS-R for 75% of all my work and the R5 (rental) for the rest. It wasn’t mine but my employer told me to buy whatever I wanted. Paired it with a 28, 35 and 70-200. 70/30 stills/video. The R5 is peak camera imo. Today is a little different. I started working for a new company about a year ago and again was told to buy what I needed. I would have bought the R5 without hesitation if it wasn’t for the Sigma 35-150/2-2.8.. I just had to have it. So I ordered the Nikon Z6iii. It’s not as good overall as the R5 for me and what I like in a tool camera. But it’s 90% there. And coupled with that lens it’s becomes on par. //MB

If they filmed The Creator on FX3’s, then on the Eterna, it would be a piece of piss. Which all goes to show it’s: lenses + lighting + talent + grading + budget + everything…and the camera is pretty much the least important component.

This is why I've never put my work on YouTube (and some people were suggesting that I do). I've had enough rejection in my life, I don't need to set myself as a target for more. Who needs to show the world their baby they put a lot of care in to making just to have some dweeb say that it sucks or something.

It would not surprise me in the least if Mattias packed it all in due to: A. Having a YouTube channel can be very taxing, especially if trying to do it as a business rather than just for fun as it’s a beast that never stops increasing it’s appetite, plus, B. It can get so toxic in the comments and most take it too personally and it only takes one or two toxic trolls and it can stress them out so much, it ruins it for them. Based on a couple of pals and their own YouTube experience…

MFT has been dead for decades now - everyone who hasn't been living under a rock for the last 10 years knows this. What people don't know is that due to a quirk in quantum physics and the way that time works, MFT was actually dead before it was invented. This means that my GH7 and GX85 and OG BMPCC and BMMCC never existed, don't exist, and when MFT finally "dies" somehow will disappear from my house. I bet you even think the earth is round... some people are just too much!