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Incidentally, FujiFilm have announced a new instax camera today that is already boiling the piss of many people in the same way as the X-Half does. It’s basically a video focused version of the Instax Evo but retains the printer and is based on their Fujica cine cameras of the past. The dial on the side let’s you choose the era of look that you want to emulate. So it shoots video which transfers to the app and then it prints a key frame still from it complete with a QR code on it that people can then scan to download the video from the cloud. It looks beautiful and based on my experience with the X-Half, if they made this with that larger format sensor (sans printer obviously) then I would be all over it for all the same reasons as I love the X-Half.

As many of you will have guessed, I’m not a rich teenage kawaii girl so take my opinion on this camera with a grain of matcha. What I am though is a member the unspoken demographic for it which is the jaded old photographer with a bad back. So I’m not her, I’m not you and you aren’t either of us so I’m predicting your mileage will vary wildly. Which is a good thing. I enjoy it for what it is, a genuinely pocketable holiday camera that makes me take silly snaps with far more frequency than I would do with a “real” camera because I’ve long since understood that holiday doesn’t mean assignment. Anyway, some silly soft, noisy snaps I took with it. Could I have taken these with my phone and at likely better quality ? Of course but the question is would I? No, because getting my phone out of my pocket and wrestling with it like a wet fish when I see something interesting is not my idea of using a camera.

I think a lot of people wrote Micro Four Thirds off before really paying attention to what changed. Once you start working with the newer Panasonic bodies as a system not just a sensor the color, IBIS, and real time LUT workflow start to make a lot of sense, especially for documentary and run and gun work. I’ve been baking looks in camera more and more instead of relying on heavy grading later and it’s honestly sped everything up. I just put out a short video showing how I’m using that approach on the GH7 if anyone’s interested: My YouTube is more of a testing and experimenting space rather than where I post my “serious” work, but a lot of these ideas end up feeding directly into professional gigs.