All hail the democratising C700!
The Sony F55, F5 and FS700 now have a fierce competitor for less money, and it’s not a Canon, nor is it a Red or a Panasonic. It’s one of their own, the Sony FS7. Yet this cannibalisation may be worth it because the potential market for the FS7 is enormous. It’s the fiercest arrow yet fired at Canon’s most popular interchangeable lens video camera for pros, the Cinema EOS C300.
With a design clearly C300 inspired and the new mount facilitating the use of Canon lenses, is the Sony FS7 going to cause a mass migration of pro video birds south to Sony dealers?
On a trip to Pinewood Studios I saw for the first time Sony A7S 4K footage projected in a theatre. The surprise was just how well the 1080p held up for cinematic projection. I also had my hands on the Atomos Shogun 4K recorder / 7″ monitor, the new Sony PXW X70 1″ camcorder with 10bit XAVC codec and more…