Pros are wondering what the benefit of 4K is to them in terms of overall image quality, when mastered and delivered for 2K / 1080p. A lot of work is still shot in 1080p and cameras like the Canon C300 are the workhorses of the moment.
In the case of the GH4 it may appear from the specs that it’s just an 8bit 4:2:0 camera internally.
Actually the theory is 8bit 4:2:0 4K material from this camera can be taken through a workflow in post that converts it to 10bit 4:4:4 1080p – with all the smoother tonality, better colour and workflow advantages that format brings. This is a big leap for 1080p based on the much more expensive C300 which only does 8bit 4:2:2.
I asked Go Pro’s David Newman (Sr. Dir. Software - follow on Twitter) whether this theory was correct…