Apple targets RED users, Hollywood and corporations with controversial new $10,000+ Mac Pro system and 6K display

Few the full Apple Press Release for Mac Pro and 6K Pro XDR Display here.

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Apple have been criticised in the past for being too consumer focused. Nobody can accuse them of a watered down approach when it comes to the new Mac Pro. It’s an outrageously expensive machine aimed at businesses and Hollywood. The new Mac Pro also features Afterburner, which is a FPGA hardware accelerator card exclusive to Apple. This custom hardware with over a million logic cells, handles no less than 3 streams of 8K ProRes RAW and up to 12 streams of 4K ProRes RAW.

Apple expects significant bulk orders from corporate clients with this new machine. Movie studios, companies like Adobe, Pixar and CGI firms will be top of the list.

Those hoping for a $2k-$3k machine to compete on value for money versus top of the range PCs can forget it.

Read moreApple targets RED users, Hollywood and corporations with controversial new $10,000+ Mac Pro system and 6K display

The absolutely mega Olympus E-M10 III – Oversampled 4.6K no crop 5 axis IBIS for $500!

Original file is available to download on Vimeo (click the video title above).

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Want the absolute best cheap low-end camera for 4K shooting? You’re looking at it.

I think the E-M10 III at $500 might just be the best value for money 4K camera now available, but it’s easy to lose sight of that. With the recent price race to the top, I’m starting to wonder how monied you have to be. A certain “DSLR video” blog currently features an Alpa cage on a Hasselblad H6D 100C! Anyone got a spare $40,000?

Read moreThe absolutely mega Olympus E-M10 III – Oversampled 4.6K no crop 5 axis IBIS for $500!

Dishonest. Misleading. Unnecessary. EOS R and cropped 4K

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It’s official. In 4K on the 1.8x crop Canon EOS R, the new 28-70mm F2.0 turns into a 50-126mm F3.6. Shooting with that combo is a $5300 privilege, with no wide angle to speak of.

I call for the Canon manager most culpable to resign.

Read moreDishonest. Misleading. Unnecessary. EOS R and cropped 4K