A complete change in policy at Canon has transpired. The company has decided to compete in the mirrorless cinema market. With Cinema EOS established as a separate business, it seems the stills camera are off the leash. What a fantastic day it is for camera nerds and filmmakers alike who can rejoice in the specs and the creative possibilities of Canon’s new EOS R5 with 8K video and cutting edge new sensor technology.
All hail the democratising C700!
Picture – Bill Bennett, ASC (Twitter)
Well, it looks like the Arri Alexa 65 has some competition.
Panavision have revealed a RED-Weapon-like cinema camera which shoots 8K from a full frame 41 x 21 sensor in encrypted r3d RAW format.
The Sony F55, F5 and FS700 now have a fierce competitor for less money, and it’s not a Canon, nor is it a Red or a Panasonic. It’s one of their own, the Sony FS7. Yet this cannibalisation may be worth it because the potential market for the FS7 is enormous. It’s the fiercest arrow yet fired at Canon’s most popular interchangeable lens video camera for pros, the Cinema EOS C300.
With a design clearly C300 inspired and the new mount facilitating the use of Canon lenses, is the Sony FS7 going to cause a mass migration of pro video birds south to Sony dealers?
On a trip to Pinewood Studios I saw for the first time Sony A7S 4K footage projected in a theatre. The surprise was just how well the 1080p held up for cinematic projection. I also had my hands on the Atomos Shogun 4K recorder / 7″ monitor, the new Sony PXW X70 1″ camcorder with 10bit XAVC codec and more…
Blackmagic are holding an event right now in LA and information is being reported back by attendees from the Blackmagic reps present. EOSHD takes a look at what’s new…
Sony have revealed two very early prototype cameras at NAB. They are hybrid stills / video cameras from the pro A/V division in Japan. One is a DSLR style camera with what looks like a PL mount. Sony is also committed to developing a range of full frame cinema prime lenses.
Sony have published a study into 4K in theaters. Called “Does 4K really make a difference?”. The advice is aimed at cinema companies upgrading to digital projection, who are faced with the choice of either 2K or 4K projection systems.