Sports Broadcasters are apparently the only ones buying Blackmagic Design gear these days.

[eatstoomuchjam]

If you'd like to spend about 2 hours learning about a bunch of expensive, high-end broadcast gear, the latest Blackmagic NAB update was made for you!

BEHOLD million bazillion port VIDEO SWITCHING DEVICES

STARE IN AWE at a first-party mount to use 2/3" camera lenses on your FULL FRAME CINEMA CAMERA

GASP WITH AMAZEMENT as instead of making the smaller, cheaper media module reader that everybody wants, they make one BIGGER AND MORE EXPENSIVE!

YOU MAY HAVE PAID FOR THE WHOLE SEAT, BUT YOU WILL ONLY NEED THE EDGE

 

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Resolve 21 looks nice.

Otherwise, 0 new consumer products.  Every single thing that they announced today was for broadcast and specifically seemed targeted at sports broadcasters, the only people who are trying to multiplex 50+ 4K+ input streams to 50+ output devices all at the same time.

 

I suspect that rampocalypse pricing for components has basically obliterated profit margins on any consumer gear that Petty was going to announce.  Maybe in 3-6 months, we'll get an out-of-cycle product release livestream.

[Andrew - EOSHD]

The reason Blackmagic are out of the consumer / prosumer market now, is that the Japanese cameras are too good and too cheap.

Blackmagic can't compete with an X-H2 shooting ProRes 422 8K for under $1500.

Also the profit margins in the broadcast stuff is massive.

It's funny isn't it, how the industry has pivoted back to where everything was before 2010, pre DSLR!

The only thing missing now are new small chip ENG shoulder cams! Then we can truly party like it's 2008!

[maxJ4380]

here you go 🙂

[Emanuel]

Yes, indeed. Andrew is right.

EU has paid a lot, straight to the schools and into their reps' pockets.

Millions so to speak.

 

Or literally to be more direct:

Only from RRP in Portugal, a €2-billion program.

Yes, a 10-digit figure!

The numbers speak volumes...

And as of last month of February, a mere half, yet : X