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The latest news on cameras, from EOSHD

Guided by Steve Jobs Apple have had an incredible decade. Even when they were in no position to lead the market they decided to lead it anyway and ended up winning. The iPhone came from nowhere and revolutionised the smartphone industry to such an extent that Nokia all but rolled over and died. It was a visionary move.

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The official announcement of the A77 is due this week. This is a camera that significantly outperforms the current video DSLR top guns Canon 7D and GH2 in every department. If you are going to shift systems your Canon or GH2 compatible lenses (and even Nikon) will be paperweights on the Alpha because of the long flange distance of the mount. Also Sony’s lens range isn’t exactly huge and third…

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Above: Sony A77 with new Zeiss 24mm F1.8. I have been in England this past week and survived the riots thankfully! Updates will be back to their normal speed from this week as I’m back to my other home, the much more gentle city of Berlin! Also a quick shout out to anyone else who will be in Berlin this week – Philip Bloom is in town for Cam Busters…

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The full frame sensor and 5K are the biggest technical innovations of the current era of digital video, but which makes the biggest difference to the image? Should we all be upgrading to 5K and clamouring for 4K on our APS-C DSLRs? Or will a modestly upgraded full frame 5D Mark III 1080p video mode be more significant for the image?

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