Ferrari have a DNA. Cinema cameras have a DNA. You have to go back decades to see it evolve into the force it is today. For Ferrari it is the very specific engine sound and the looks. Arri are that spirit to cinema cameras. The DNA of the Sony FS7 is a compromise. Half EX1 and half cinema camera, the ergonomics of the buttons, dials and menus need a complete overhaul in my opinion. So Sony haven’t got it all right yet but what they have done is put a Ferrari engine inside. The FS7 for £5199+VAT is an absolute bargain, with an ‘engine’ almost on par with a £18,000 F55 (though without global shutter). It’s a much more capable camera than the Canon C300 or Panasonic GH4.
The Sony F55, F5 and FS700 now have a fierce competitor for less money, and it’s not a Canon, nor is it a Red or a Panasonic. It’s one of their own, the Sony FS7. Yet this cannibalisation may be worth it because the potential market for the FS7 is enormous. It’s the fiercest arrow yet fired at Canon’s most popular interchangeable lens video camera for pros, the Cinema EOS C300.
With a design clearly C300 inspired and the new mount facilitating the use of Canon lenses, is the Sony FS7 going to cause a mass migration of pro video birds south to Sony dealers?
The Sony FS7 is Sony’s next e-mount Super 35mm camera, shooting 4K XAVC. Thanks to the E-mount you can use Canon EF lenses on it and the Metabones Speed Booster for when a full frame look is required. It has a 180fps slow mo mode, with an ergonomic design much improved and closer to the Canon C300, with top handle, top mounted LCD and built in ND filter. It really looks like Sony are going after the C300 market with this and it’s arguably going to be a much more capable tool. I’m impressed!! The camera will be announced today (Friday) …
Leaked blurry smartphone images are all over the web yet again!
This could be the FS700 successor, although in reality we don’t know anything beyond that it records 4K to an internal XAVC codec and appears to use E-mount lenses, the leak offers some tantalising prospects…
View the Sony F5 ‘out of the box’ specs at B&H here (and add 4K for free)
It doesn’t even require a firmware update.
Only a few years ago S-LOG was a $3800 upgrade for the Sony CineAlta F3, itself a $15,000 camera. S-LOG made its debut on the Sony F35, a workhorse of Hollywood.
Now Sony have put this on a $2500 consumer camera along with the best full frame sensor I have ever used for video. How good is it? Very!!
I am sharing a pack of LUTs for the A7S which can be applied in Premiere, Resolve, etc. for an instant cinematic look to your A7S S-LOG 2 footage.
Three LUTs are provided in the zip. Dynamic – for best dynamic range, will suit a low contrast shot requiring high dynamic range and plenty of shadow detail. Also good for low light. Vivid will give a punchier look to those shots that benefit from it like a sunset and where some dynamic range can be scarified for higher contrast and saturation. S-GAMUT is for when shooting S-LOG with the Color Mode of S-GAMUT and compensates for the purple tint to reds I find I am getting in this mode. For the Dynamic and Vivid LUTs you must set the camera colour mode in PP7 to ITU709 Matrix.
Sony are set to shake up the digital cinema market with a specs war, at less than half the price of the Epic and also at the C300 price point of $15k.
The Sony F5 (priced to compete with the Canon C300) takes the compact form of the FS100 / FS700 but adds a Red-style modularity and the more logical control layout of the Alexa. The F55 has the same ergonomic design but even more importantly the more expensive camera features an utterly ground-breaking new sensor with a global shutter for the first time on a digital cinema camera.