UPDATE: It turns out a small group of journalists were invited to the Apple R&D lab for Mac products for a round-table chat with Phil Schiller, Craig Federighi and hardware chief John Ternus. The resulting interviews are revealing – Apple say the previous Mac Pro design boxed them into a thermal corner on performance and thus apologise to pros for the lack of updates. It seems they are putting this right.
Can Taylor Swift get us 4K on Canon DSLRs?
It’s well known that DSLR sales are sliding now, following the worrying trajectory of compact cameras.
Then I read with great interest Vincent Laforet’s prediction that the era of stand-alone cameras is coming to an abrupt end for the mass market.
There was a very key chart in that blog post which you can see above. I believe it speaks volumes about why the mass market is migrating from hardware focussed imaging tools like DSLRs to innovative new growth areas like apps and services orientated smartphones.
Incidentally in our own little world of DSLR video, this is also why Canon were so utterly wrong to dismiss Magic Lantern as a intolerable ‘hack’.
Let’s diagnose the problem and suggest the solution…
I don’t use FCPX as my editor, and why should I use it to transcode media when we have Compressor for that?
The answer may surprise you…
DO NOT upgrade to Yosemite if you are booting from a third party SSD drive.
Here’s what Apple is up to and what to do about it…
With the camera, the iPhone 6 has taken a pretty reasonable step forward. Although resolution remains the same at 8MP the sensor is brand new.
On the video side 1080/60p and 240fps round out an impressive spec along with optical image stabilisation.
Here’s the new iPhone 5S’s camera at a glance:
- 15% larger CMOS sensor
- 10fps burst mode at full resolution
- 720/120fps slow-mo video
- 28MP panorama
- Auto image stabilisation picks sharpest shot out of 5
- New F2.2 lens with 5 elements
- TrueTone flash uses LED with variable kelvin temperature to match subject, gives better skin tones
The iPhone 5S is a somewhat modest upgrade in terms of the overall phone hardware, but the new 64bit processor packs a real punch and iOS7 is a revolution. Read on for more details and analysis.