Browsing: apple

Comment on the EOSHD Forum Rumours out of Apple WWDC 19 talk about both Canon and Nikon 8K cameras being used to shoot ProRes RAW 8K footage for Mac Pro demos. Footage from a documentary about Nikon ambassador Ami Vitale photographing Kenya was supposably shot in ProRes RAW 8K and the speculation was she shot with an as-yet unreleased Nikon Z9 with 8K output to an external recorder. Actually the…

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Few the full Apple Press Release for Mac Pro and 6K Pro XDR Display here. Comment on the forum Apple have been criticised in the past for being too consumer focused. Nobody can accuse them of a watered down approach when it comes to the new Mac Pro. It’s an outrageously expensive machine aimed at businesses and Hollywood. The new Mac Pro also features Afterburner, which is a FPGA hardware…

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UPDATE: It turns out a small group of journalists were invited to the Apple R&D lab for Mac products for a round-table chat with Phil Schiller, Craig Federighi and hardware chief John Ternus. The resulting interviews are revealing – Apple say the previous Mac Pro design boxed them into a thermal corner on performance and thus apologise to pros for the lack of updates. It seems they are putting this right.

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It’s well known that DSLR sales are sliding now, following the worrying trajectory of compact cameras. Then I read with great interest Vincent Laforet’s prediction that the era of stand-alone cameras is coming to an abrupt end for the mass market. There was a very key chart in that blog post which you can see above. I believe it speaks volumes about why the mass market is migrating from hardware…

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