a7s ii

Will Sony end the A7S line?

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In Sony’s most recent marketing presentations, they outline a three-pronged strategy for cameras – “Basic”, “Resolution” and “Speed”. This is a change from the previous strategy of “Basic”, “Resolution” and “Low Light + Video” and with the A7 III having such good low light and video capabilities, will Sony bother with an A7S III?

Read moreWill Sony end the A7S line?

User reviews and test films for EOSHD Pro Color and Pro LOG

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Special offer: Pro Color 3.0 & Pro LOG Premium Bundle – just $37.99 ($49.99)

Above: EOSHD Pro Color 3.0 and Pro LOG comparison shot on the Sony FS5 by Ethan Alexander

These magic settings are a MUST HAVE.

Don’t take my word for it though. I am biased! Other filmmakers and Sony users have been busy shooting with EOSHD Pro Color 3.0 and Pro LOG. It’s interesting to take a look at some of the reviews, tests and films shot this way.

Read moreUser reviews and test films for EOSHD Pro Color and Pro LOG

New EOSHD Pro Color 3.0 and EOSHD Pro LOG comes to Sony cameras

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Special offer: Pro Color 3.0 & Pro LOG Premium Bundle – just $37.99 ($49.99)

I am pleased to announce that a year after the original, there is a major update to EOSHD Pro Color for Sony cameras.

In addition to the new Pro Color 3.0 with additional profiles, I am launching EOSHD Pro LOG as well. This takes all the advantages of Pro Color into an easy to grade C-LOG-like profile for your Sony camera. Pro LOG also comes with 25 EOSHD Film LUTs for an instant cinematic grade in post.

Read moreNew EOSHD Pro Color 3.0 and EOSHD Pro LOG comes to Sony cameras

The Sony A7R II and A7S II go medium format

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Mattias Burling on the EOSHD Forum is giving us his impressions of the new Kipon / BavEyes medium format focal reducer for Sony’s full frame cameras.

If all goes well, this will give the prized medium format look on full frame.

Read moreThe Sony A7R II and A7S II go medium format

Now available – EOSHD Pro Color for Sony Cameras including a7S II, a7R II and a6300

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Download now for just $14.99 ($29.99 usual price) Introducing EOSHD Pro Color Dump the default settings and fix a host of colour issues. Apply once. Shoot. These colour correction settings are easy to apply and fundamentally change the image processor’s approach to color and white balance, lending an artists’s eye to the camera and the way it handles ambience and colour separation. The advantages include: Truer, deeper reds Greater separation of green hues for more natural looking foliage and landscapes Greater separation of blue hues for better skies and better cool tones under warm lights Skintones, faces and people given a more flattering treatment …

Read moreNow available – EOSHD Pro Color for Sony Cameras including a7S II, a7R II and a6300