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The Panasonic S1 II pricing is wrong, and so is the entire product strategy since 2018


Andrew Reid
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Just some thoughts on the current situation.

https://www.eoshd.com/news/the-panasonic-s1-ii-pricing-is-wrong-so-is-the-entire-product-strategy/

TLDR:

You can't charge £3000+ for a 24 megapixel camera in 2025 without a flagship sensor anywhere to be seen.

Plus, they have made us wait 7 years for it.

Autofocus performance only 5th, behind Sony, Nikon, Canon, OM System.

There's still no rangefinder-style L-mount camera from Panasonic to replace the Micro Four Thirds stuff, GX80, GX9, and so on. (S9 doesn't count as it doesn't have an EVF or a proper shutter in it).

Engineering doing a great job, product planning, marketing and ergonomic design is the problem. And to add to that, sensor procurement and the too-low R&D budget since 2020.

Competition have better sensors, and lower prices, and more lenses, and more popular branding, and more popular lens mounts. Not good.

Conclusion is that Panasonic's sales may fold.

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