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The iPhone 17 Pro selfie camera has a square sensor, and when using the default camera app there's a button that swaps between it recording a 9:16 video and a 16:9 video. I don't know if you'd rate it as a "real" camera or not though!

I referenced a video previously from Cam Mackey, which explains it (with real examples and a bit of drama too of course). Based on the video and also from some chats I've had with a friend who runs his own studio specialising in commercial work, the main points are: If you're shooting on location for a brand, there are often lots of things in the background you want to blur out (other brand logos, construction, etc) and backing up or going to a wider lens means the background comes more into focus, which means you need a wider or faster lens to get the same background defocus, potentially meaning you have to sacrifice optical quality (which commercial clients don't like), hire/buy expensive lenses, and potentially have to deal with much heavier setups (bad if you're using them on a gimbal/rails/etc) Vertical deliverables will often need extra vertical space for logos and text to be added, so for commercial clients you need to deliver more height than you normally would include for horizontal video so the images aren't used in the same way In physical shops, you'll often see TVs mounted vertically showing ads, and you can walk right up to them, so if you're cropping into a 16:9 and then that client is viewing the end result on a vertically mounted 4K TV that is almost as tall as an adult, you want your images to have as much resolution / sharpness as you can get because the last thing you want is your client saying "why are our ads all fuzzy compared to our competitors? how much did we spend on this campaign?" You often don't have space to back up, especially considering that lots of corporate and brand content will be shot on location, and corporate especially is often shot in tiny conference rooms etc where you want as much space as possible to pull the subject away from the background for some separation (blur) and also to make lighting easier so there's less spill on the background 90% of clients are expecting both horizontal and vertical deliverables. The divide in this debate is between people shooting for themselves who don't deliver vertically, and people shooting for brands who have to. It's easy to think the only people shooting vertically are influencers but for professionals it's the brands driving the demand (or really it's the people sitting on the train holding their phones vertically and scrolling). If you do back up, your horizontal FOV is now going to include more at the very left/right edges of frame, so either you have to crop the landscape deliverables or you need to make sure the extra FOV is visually suitable for including in the frame.

Honest question, Do you really think people would notice if you center cropped your 4k or higher 16x9 videos to vertical for social media? Like the loss of resolution is that bad when viewed on instagram or facebook after compression? It can help a bit for framing in my experience but it feels like companies are marketing the social media angle as an easy feature that’s already built in and people are drinking the kool aid. My argument for open gate is really the benefits for anamorphic shooting. Cropping for instagram from a 4k 16x9 file has always been fine for me.

I'm a little surprised that the S5 or S5D didn't make a mention. Pick it up for about 550 euros new and get one of those nice Konica lenses- you're ready to go for under 600. Get BlackMagic recorder and you'll even get B-RAW.

Battleships are the future, not drones or any of this new fangled nonsense! And stuff made out of wood.

Much more doable than same ploy at the Mexican border.

An increasing trend in marketing today, is not necessarily being the best or the most reliable or the most anything except being the most popular. The cult of ‘vote for me’ is taking over. The ‘game’ is knowing that but whether any of us choose to play, is up to us, but without question, we are missing out on a share of the pie if we don’t make an attempt to at least sit at the table. This more a situation for the small to medium sized business. Larger corps operate under different rules and for the private individual, it is irrelevant if you use social media or not. Social Media, visually anyway, is vertical. Personally, I despise social media whether it be Facebook or Twitter or TikTok or Whatever, but if as a small business operator, I actively chose to not participate, it would be completely fair for anyone to point their finger at me and state, “your business skills are lacking”. Current status = working on it. Can we get back to talking about cameras again now?

If you're trying to market yourself in 2026 and beyond you need to create content for social media otherwise you're nowhere near maximizing your potential, both in promoting yourself AND generating revenue. Here's an example that's very specific to me: I run a professional wrestling company. We release video of full matches and generate revenue from that. Individual matches can range anywhere from 5 minutes to over 30. These videos might get a couple thousand views in the first two weeks and generate $2-5 in revenue. However, in those same two weeks, we can release a 15 second vertical clip from the same match and get 50,000-200,000 views and generate $20-100 dollars for that short/reel. So we're generating substantially more from those shorts than we are for the full matches. Aside from the direct monetary benefits, every clip we post promotes the company and our upcoming events, which also drives ticket sales. It has also gotten the attention of local sponsors who help pay our expenses in running events and event planners and organizers who hire us to run events at breweries, festivals, fairs, and other community events. We were hired by almost a dozen people this year to run matches at events, generating tens of thousands in revenue for us. Social media and vertical video made that possible. We're a pretty hot local brand because of it. It's a totally different game when you leverage social media. Vertical video, and having a camera that can film in a way that allows you to re-frame your footage for whatever destination you're creating content for, is a huge deal and a game changer. If you're producing long form content and shorts/reels and aren't using a camera with open gate, you're making your life harder than it needs to be AND putting out content that is visually less pleasing for the people watching it vertically.

Then I'd also like to ask, what exactly is the "have to" part of it. Like, y'all can't get paid and/or make a living without vertical videos? I'm not trying to be obtuse in my responses. I don't do things for social media because I really don't want to. Dabbled for a month back during the pandemic and just decided, "Nah, not for me." My career is winding down so I'm not chasing that shit. So ... I legit don't know what's going on for a "have to" to be part of the career calculus.

Programmer and creator of the application is different person not the one behind MotionCam. However he used the same msraw format/container as motioncam. As result workflow is exactly the same and motioncam MacOS or Windows application is needed to extract the DNG files. Yes agree image quality is indeed lovely. Limitations however lead to some frustration for me. I may reconsider and use it from time to time, we'll see.

Epstein hated DJI. Just saying ... 😉

OK, we open a DJI drone shop in one of the Canadian border towns and Americans come across, buy one but only take the controller back with them. As soon as they are over the border they message us and we switch their drone on, put it on the roof of the shop and then they fly the fucker over the border themselves.

Black market import shenanigans anyone? https://petapixel.com/2025/12/23/us-government-bans-new-dji-and-other-foreign-made-drones/

I think Lumix IBIS is the best, along with the original Olympus cameras. It depends on what you use it for but for me it has been the biggest change in how I use a camera over the last 10 years.

A timely piece as I’m looking to upgrade from my Fuji x-s20 in terms of bigger body, and I need better IBIS. Love the image but again hate the form factor and IBIS. Also have a 2019 6-core intel MBP so don’t need huge files or raw at the moment. Would the OG S5 offer me better ibis than my current kit? The thought of trying a GH5 is tempting as well as I would then probably have 500 I could spend on a couple nice primes, maybe more vintage glass.

Open gate for professional work is a real time saver. I had to film a series of interviews with football players for a bank here in Spain with was released in vertical and horizontal formats. 6K open gate gives so much flexibility. I vote for my Lumix S1ii as new camera of the year, for me at least. I think the Lumix S5 and S5ii are incredible bargains on the secondhand market.

@stephen Thanks for the heads-up on the iPhone raw Cinema DNG app. Is it by the same people (or associated) with Motion Cam? Phones are not meant to replace mirrorless cams for video, and the file sizes in the raw video apps are of course enormous. But you have to admit the image is rather lovely and it's fun to play with. I like that it is open gate with optional 18fps mode, you can get very close to a vintage super 8 look with that. Interested to compare it to Blackmagic Video app LOG in terms of the unprocessed look though.

I'm actually surprised there's not a camera with a vertical sensor yet, for portrait video seeing as it's basically the dominant social media format. No square sensor either. And if Open Gate didn't pretend to be for anamorphic shooters, it'd be 1:1 not 4:3!

Fair point.

Don't forget that there is a silent army of people who are making work for clients. I am in a number of private groups with professionals (shooting corporate, advertising/PR, etc) and things like open gate are absolutely critical for those amongst them doing commercial work. I thought that Cams video on open gate was actually really good and explained it well. Basically every camera argument is people saying "I definitely need the things I use, and no-one needs the things I don't use".

Absolutely. I am a huge proponent of doing tests. Pick a lens and go out and shoot with it for a day, edit, grade, and export it, then watch it over and over again for a week or so and see how it makes you feel. Do it again. Do it with a different camera. Do it with a different technique. Pick a sequence of 5 shots and then shoot that sequence with several lenses, edit the sequences together and then compare them. Shoot a latitude test (the same shot but with each at a different exposure) and then work out how to grade them in post to match the shots. This will check if you have your colour management setup correctly, and will also show you the limits of your camera. Take a series of shots and lower the saturation on all of them, and duplicate the shots many times in a timeline. Then test every method you can find to raise the saturation again, label and export them. Over a week or so look at them, compare them, see how each makes the footage feel, makes you feel. Take the same series of shots as above, but try every LUT, try every method to add contrast, every way to apply a tint, every way to change WB, every way to add a split tone, every way to sharpen, every way to soften, every way to grade. Test every look.. film emulation, VHS emulation, etc. Test every resolution. Every way to add grain. Every way to reduce noise. Every aspect ratio. The goal is to learn how to see.

shot this music video with it last year, although the band has decided to release it just now. i think it's pretty cool for how low budget it was

I think @MrSMWmeans the social media game. You can post all the content you want, but if you're not posting content in the way people want to view it (vertical) then you might as well not post it at all. The difference in viewership is massive, whether it's the algorithm simply not serving up non-vertical content or people just swipe away from it. If I can film something that can both be used for long form traditional content AND social media vertical content, then I definitely will prioritize cameras that allow me to do that. Open gate is very advantageous feature for those of us who have to create content for both.

What game, tho'?

Yeah, I hate having to do it but if you don't you're screwed. I really, really, hate it.