Browsing: Opinion

From a British perspective I can only look at America right now in total despair. It’s like watching the Soviet Union in the mid 1990s. The film industry is under a huge amount of pressure at the moment from all angles – now the last remaining great Hollywood studio is being offered for sale – Warner Bros. It’s the closest thing yet to putting the entirely of Hollywood up for…

Read More

Nikon are a strange company, and you could say that Japan is a strange country. Having made cameras for 100 years, you’d think Nikon would know a thing or two about marketing cameras. Nikon bought RED for the cinema brand prestige. The original pioneer in digital cinema, is now apparently too unimportant to deserve a proper RED badge on the front of the Nikon Zr, the first Cinema Z camera…

Read More

Dear assembled tech progressives, it’s been a pleasure to attend the rally here in Berlin. Truly a privilege to address so many of you – especially you Tim! – from all corners of the 1935 business community. Deeply humbled I stand here in awe of the courage and bravery you have all shown towards your share prices, let alone the brave battle against inequality, racism and fascism and the manner…

Read More

https://www.youtube.com/watch?v=ok2qXSvzySM The year is 2025, and there are too many cameras trying to do the same thing with the same image quality. Most of them look like work tools or office paraphernalia rather than artistic tools or cameras. I am a bit bored of it all to be honest. The S1R II is YET another Sony a7 series clone with no soul. The image is lovely, the specs are fine,…

Read More

RED have embroiled a lot of the camera industry in legal action over the years. One of these companies is Atomos. Since the Nikon buyout of RED, controversial ex-CEO of Atomos, Jeromy Young has returned to head the company. In a PR statement from Melbourne titled “Atomos Welcomes Nikon Acquisition of RED”, a lot of enthusiastic noises were made. Why?

Read More