Aimed at the pro market currently dominated by Canon with the 1D X Mark II and Nikon with the D5, the new Sony Alpha 9 significantly undercuts the traditional $6000 price of the premiere league cameras and brings new technology not yet seen in the full frame camera market, as well as 4K full frame video.
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The latest news on cameras, from EOSHD
Magic Lantern are in the process of porting their 3K/4K modification to the 700D / T5i.
Thanks to strong sales of the Sony A7R II and A7S II, Sony has announced a 23% year on year growth in sales to catapult the company into second place on the market.
If you’re wondering why the latest Casey Neistat video does’t look like it was shot in Canon mush-o-vision, wonder no more!
Slow-mo raw shooters can now make use of an improved 2K 60p mode on the 5D Mark III thanks to Magic Lantern. In addition, 1920 x 800 recordings at 60fps are continuous to the card without a frame limit, a feat made possible thanks to new lossless compression.
Soon, we will all be Pepsi adverts.
UPDATE: It turns out a small group of journalists were invited to the Apple R&D lab for Mac products for a round-table chat with Phil Schiller, Craig Federighi and hardware chief John Ternus. The resulting interviews are revealing – Apple say the previous Mac Pro design boxed them into a thermal corner on performance and thus apologise to pros for the lack of updates. It seems they are putting this right.
Yesterday on April 1st, in amidst the usual click bate Magic Lantern announced a 4K video module for the 5D Mark III. Nobody believed them. It turns out they weren’t joking.