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The latest news on cameras, from EOSHD

Above: This RAW still shot with a small sensor Samsung EX-1 compact from 2009 was processed in Adobe Camera Raw using the new AI shallow depth of field feature. No smartphone style depth map information required. The current camera market model is about to be broken. The pricing is completely out of step with the rest of the prosumer electronics market, and still clinging to a 1980s style business model…

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There’s talk in the camera industry of introducing a subscription model for firmware updates, with Sony being one of the companies believed to be considering this as an option for larger updates in the future. Currently, Sony is planning an A7S III update in the coming weeks with DCI 4K and content authenticity ID, but major updates have been few and far between for a camera released nearly 4 years…

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RED have embroiled a lot of the camera industry in legal action over the years. One of these companies is Atomos. Since the Nikon buyout of RED, controversial ex-CEO of Atomos, Jeromy Young has returned to head the company. In a PR statement from Melbourne titled “Atomos Welcomes Nikon Acquisition of RED”, a lot of enthusiastic noises were made. Why?

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After so long as sworn rivals and an independent pirate spirit, RED have been sold to Nikon. I had to check the date when I saw the news. The possibilities that can now spring forth from this deal are very interesting, and I’ll look at these here… I’ll also get into whether Nikon thinks the timing is right, on the verge of an AI revolution, to buy a traditional cinema…

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https://www.youtube.com/watch?v=fyn3m-qhpjE Above: Watch Dave Altizer’s introduction to Sora. EOSHD’s Andrew Reid takes a look at OpenAI’s powerful new generative AI video tool, Sora. This is big news, a big shock really. The announcement today of Sora by OpenAI raises a lot of questions, but also raises the bar for generative AI video creativity far beyond that currently offered by existing competitors. In the normal world of video production, stock footage…

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