Top sources say Sony developing full frame A99 as hybrid GH2-like DSLR targeting professional filmmakers

Above: Sony’s previous foray into full frame, the A900

With Canon this year failing to capitalise in my view, on their huge gains in the video market following the successful 5D Mark II, I have long wondered when one of the big 3 would get it right and give us what we need – a full frame DSLR with equal emphasis on pro video and stills.

My friend Sony Alpha Rumors, a blog so often the recipient of genuine information rates this news highly because it is from multiple trusted sources and I myself have heard whispers of Sony’s approach which match, so I don’t doubt it. Professional filmmakers and videographers were involved in the planning stages of the camera for 2 years. The A99 strategy is one of convergence and not only will the camera have the best possible video image quality but Sony are building a video infrastructure around the product to support it.

These developments are incredibly significant…

Read moreTop sources say Sony developing full frame A99 as hybrid GH2-like DSLR targeting professional filmmakers

Sony abandon optical viewfinder

Sony will eliminate the optical viewfinder on all future DSLRs.

Sony Spain let slip in a presentation that the Japanese electronics giant plans to release all future Alpha DSLRs with the SLT translucent mirror technology found on the A33 and A55. No more optical viewfinders and traditional mirror-box DSLRs from Sony. In fact the name ‘DSLR’ will be consigned to history and replaced with Alpha SLT.

Read moreSony abandon optical viewfinder