Blackmagic are launching not none, not one but TWO new cameras at NAB 2014. One as you can see packs quite a punch with a quite revolutionary design. The aim of the URSA is to take all the accessories you’d normally rig onto a Blackmagic Cinema Camera and integrate them. That is a sensible idea. However the execution looks to have produced a 7.5KG monster. There’s even an HDMI version of the URSA which has no sensor block or lens mount but a cradle on the front for any camera with HDMI output, such as the tiny Sony A7R. That would give you a full frame 4K URSA recording to CFast cards.
The URSA is aimed at a large crew, large scale productions with multiple operators on one camera – and in doing so somewhat does a u-turn on Blackmagic’s existing user base. It is disappointing to see so much effort having gone into the URSA but not even histograms or format options in firmware updates for the BMCC, Pocket and Production Camera.