Why Panasonic, Sony’s mirrorless strategy is completely wrong

GF3 with kit lens

Image from DPReview’s GF3 hands-on – check it out here

Panasonic have just announced the GF3 and EOSHD believes it marks the point where customers see through the compact ‘step-up’ Kool-Aid they’ve been sold. Just as in Hollywood after a series of bad 3D movies, customers have had enough.

Read moreWhy Panasonic, Sony’s mirrorless strategy is completely wrong

New Panasonic lens adapter in development

Every wondered how the Sony Alpha series delivers a live view image from a very small sensor in the viewfinder housing without cropping, mimicking the field of view of the main CMOS, while enabling super fast phase detect AF at the same time? (Deep breath). Well, it seems Panasonic did wonder this, and plan to bring such innovations to a range of lenses previously not fully compatible with mirror-less bodies.

The adapter features electronics, a mirror system and phase detect AF chip. This allows auto-focus as well as full frame focal lengths with standard DSLR lenses on the Lumix G range.

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The death of full frame in video land?

As the Canon 5D Mark II and Nikon D3S show, full frame may be winning now – but do we really need it?

Rise of the compact High Sensitivity sensors

Recently I was comparing sample photos from the Canon G11 to the Panasonic GF1, I found that at ISO 3200 the G11 was almost matching the GF1 for resolution, detail, colour and noise simply through virtue of having a very sensitive imager and very intelligent noise control… from a sensor the size of a baby’s pinky finger.

Back in video land I rested easy… but then yesterday came episode 2 of the Great Zacuto Shootout (spoilers ahead)

Read moreThe death of full frame in video land?