This much anticipated ‘Chinese Alexa’ basic kit has been officially priced for pre-orders at a shocking $6300.
If this rumour at SAR is true it could turn the industry on its head.
Sony is about to wage war on the Super 35mm format, and wage a war on pros being locked into one line of lenses.
Their higher end video cameras are going full frame with a mirrorless mount.
The NEX 5R is coming on August 28th according to Sony Alpha Rumors – and Sony is finally taking DSLRs into the ’10s. This camera features a new app platform (a first on a camera like this).
The camera has WiFi built in and the apps could be more interesting than just a few gimmicky filters, because it is possible Sony may provide a full SDK / dev kit for developers. This would be required if third party apps are planned. But it may also be the case that only Sony will provide apps, with each firmware update.
A dev kit is basically an open door for hackers to improve video functionality, after which we won’t call them hackers but developers.
Imagine if every photo was lit using a flash gun, well the same goes for cinematic scenes. Often some of the most interesting and varied light is already right in front of you. Not everything has to be studio light rig based.
I don’t think of ‘lighting a scene’ as always directly controlled, often it is wild. Lighting you can control is only half of the cinematographer’s job and so many films make use of the sun as a key light. Terrence Malick has based a career on magic hour light!
The world of natural light is expansive and varied. As someone who has chased light a lot with DSLRs, and avoided the expense, power requirements and weight of having to carry lights around with me, here are some of my tips for a successful natural light shoot.